Oral care will register healthy constant value and volume growth over the forecast period. Continuing population growth will support volume sales.
Oral care is a product area where consumers feel like they need to trust the brand they are using. Unlike other products such as soap, where consumers are open to trying new brands, consumers are hesitant to try new brands within oral care.
The use of natural ingredients in new product formulations is expected to grow as more consumers are increasingly interested in natural and organic ingredients, with fewer chemicals. A current example is Colgate Herbal, with the range including natural ingredients such as chamomile, sage, myrrh and eucalyptus, as well as the teeth-cleaning twig miswak.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
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