Executive Summary

Jun 2019
PROSPECTS
Intense promotional activities and larger formats boost category sales

Consumers continue to seek products offering good value for money when purchasing oral care items. Leading players have sought to offer economy pack types, multipacks, and four-for-the-price-of-three promotions and other discounts to stimulate demand.

Innovation drives growth in oral care

Toothpaste held the largest share and saw the fastest growth in oral care in 2018. Its usage is near universal across all income and age groups, although it still has potential for growth.

Natural ingredients on the rise

In line with the wider beauty and personal care market, consumers are seeking natural ingredients in oral care. In an effort to boost value sales, manufacturers have introduced new product technologies and new claims in line with this trend.

COMPETITIVE LANDSCAPE
Colgate-Palmolive remains the leading company in oral care

Colgate-Palmolive & Cia continues to dominate sales of oral care, offering lines of toothpaste, toothbrushes, dental floss and mouthwash under the Colgate brand. The success of Colgate in the category is based on its wide distribution network, innovation, marketing campaigns, promotions at points of sale and social commitment.

Colgate-Palmolive expands its portfolio

Colgate-Palmolive has been increasing its toothpaste portfolio and targeting segments with specific needs, meaning its range is extensive. However, in the latter part of the review period, consumers were focused on less expensive products, opting for oral care offerings that target the entire family.

International brands continue to be preferred by consumers

Oral care is dominated by international brands, such as Colgate and Procter & Gamble’s Oral-B. Their global brand profile means they are recognisable by consumers, and their high quality reinforces their competitive position.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Oral Care in Colombia

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in Colombia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Oral Care in Colombia?
  • What are the major brands in Colombia?
  • Which type of toothpaste is most popular?
  • How are sales of manual versus power toothbrushes faring?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Oral Care in Colombia - Category analysis

HEADLINES

PROSPECTS

Intense promotional activities and larger formats boost category sales
Innovation drives growth in oral care
Natural ingredients on the rise

COMPETITIVE LANDSCAPE

Colgate-Palmolive remains the leading company in oral care
Colgate-Palmolive expands its portfolio
International brands continue to be preferred by consumers

CATEGORY DATA

Table 1 Sales of Oral Care by Category: Value 2013-2018
Table 2 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 3 Sales of Toothbrushes by Category: Value 2013-2018
Table 4 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 6 NBO Company Shares of Oral Care: % Value 2014-2018
Table 7 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2015-2018
Table 9 LBN Brand Shares of Toothpaste: % Value 2015-2018
Table 10 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 12 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023

Beauty and Personal Care in Colombia - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care continues to see growth in 2018
Retailers launch new private label beauty and personal care products
Demand for natural products increases across all categories
100% Colombian, 100% vegan offering
A positive performance is expected over the forecast period

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources