Oral care will register muted constant value growth over the forecast period, in what is a mature product area, particularly for toothpaste. Also, as long as inflation remains high, consumers will be prepared to trade down and private label, especially from discounters such as D1, could benefit as a result.
Efficacy will continue to be a key driver of value sales. Messaging such as prevents cavities, is antibacterial and has teeth breath freshening properties will continue to drive value sales.
Oral care will continue to benefit from significant investment in new innovations, including products that are designed to be kinder on the environment. For example, Colgate-Palmolive launched its new Colgate Keep range of manual toothbrushes that have a reusable aluminium handle, with consumers able to replace the head when it becomes worn.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
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