The COVID-19 pandemic moderated the current value growth of oral care in 2020. The pandemic impacted oral care habits, as some consumers started to use oral care products less frequently which resulted in an overall slowdown.
While oral care products are widely perceived as necessities, consumers still looked for savings due to the impact of the pandemic on consumer confidence and purchasing power. In some cases, consumers maintained their volume consumption but traded down to more affordable options in order to save money, which therefore impacted overall oral care growth in terms of current value.
Natural ingredients remained a key value-added feature in oral care. However, consumers tended to prefer products using natural ingredients only if they considered them to be reasonably priced.
Oral care will return to stronger current value growth in 2021, maintain a similar growth rate to that which was seen pre-pandemic in the forecast period. Products with more value-added ingredients that can whiten teeth and use more natural ingredients while maintaining affordable prices will lead oral care.
The use of bundles is set to proliferate in oral care over the forecast period. For instance, bundles offering more than three toothpastes will represent a significant driver to sales, especially during a time where consumers are looking for more value for their money.
Whitening products will also continue to play an important role in oral care in the forecast period. Even if social interaction returns later than expected, whitening will remain a key attribute Dominican consumers look for, especially since they tend to drink large amounts of coffee, which is known to stain the teeth.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Dominican Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Oral Care research and analysis database.
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