Retail channels in Hungary have begun to reduce or eliminate their range of battery toothbrushes while expanding their electric toothbrush offerings. The limited availability of battery toothbrushes is now primarily focused on child-themed products or Oral-B Pulsar.
The oral care landscape in Hungary is becoming more competitive, with a broader range of product variants catering to different age groups and specific dental needs. Kid-friendly toothbrushes, ultra-soft dental toothbrushes, and mega packs are anticipated to gain further ground throughout the forecast period.
Sustainable packaging and design are expected to gain traction in oral care in Hungary over the forecast period, with an increased focus on eco-friendly products. Products like alverde's vegan, climate-neutral wooden toothbrushes, and Jordan Green Clean's toothbrushes made from recycled plastic and cardboard, will likely see a boost in volume sales as consumers become more environmentally conscious.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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