Growing public awareness about the importance of oral health is the key factor driving developments in oral care in Kenya. Within this context, consumers’ rising demand for natural ingredients is also enhancing the popularity of herbal toothpaste.
There is a steady increase in demand for electric toothbrushes, owing to oral health awareness among consumers – especially in the urban areas. However, sales are minimal on account of high product pricing, low availability, and the high maintenance needed for such products.
Despite the growing oral care trends seen, dental floss is a subcategory which is struggling to gain traction. Indeed, dental floss is slumping into ever decreasing negative volume sales and looks set to remain in negative volume figures over the forecast period.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
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