Executive Summary

Jun 2019
PROSPECTS
Increasing investment within oral care drives sales up

Oral care sales in Brazil appear to be moving in a different direction when compared to other beauty and personal care categories. While in most categories, consumers continue to opt for cheaper products, in oral care more expensive items appear to be gaining traction.

Manufacturers investing in targeted oral care needs

One trend seen in oral care is the focus by many key players on specific issues. Although speciality products were always available within oral care, products were designed around a few issues such as sensitive teeth or whitening claims.

COMPETITIVE LANDSCAPE
Colgate-Palmolive Indústria e Comércio Ltda leads sales in Brazil

Colgate-Palmolive Indústria e Comércio Ltda continues to lead sales in Brazil, given the strong brand equity its brands enjoy in the country. Colgate has been expanding its portfolio of products to target as many audiences as possible.

Procter & Gamble increasing investments under oral care

Although losing share under oral care, Procter & Gamble appears to have selected the category as a key one during 2018. The company has invested heavily in the category, renewing and introducing several new products under the Oral-B brand.

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Oral Care in Brazil

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Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Oral Care in Brazil?
  • What are the major brands in Brazil?
  • Which type of toothpaste is most popular?
  • How are sales of manual versus power toothbrushes faring?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Oral Care in Brazil - Category analysis

HEADLINES

PROSPECTS

Increasing investment within oral care drives sales up
Manufacturers investing in targeted oral care needs

COMPETITIVE LANDSCAPE

Colgate-Palmolive Indústria e Comércio Ltda leads sales in Brazil
Procter & Gamble increasing investments under oral care

CATEGORY DATA

Table 1 Sales of Oral Care by Category: Value 2013-2018
Table 2 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 3 Sales of Toothbrushes by Category: Value 2013-2018
Table 4 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 6 NBO Company Shares of Oral Care: % Value 2014-2018
Table 7 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2015-2018
Table 9 LBN Brand Shares of Toothpaste: % Value 2015-2018
Table 10 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 12 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023

Beauty and Personal Care in Brazil - Industry Overview

EXECUTIVE SUMMARY

Slow recovery of beauty and personal care sales in Brazil
Truck drivers’ strike severely hits sales during first half of 2018
Top three players competing head to head to take first spot
Innovation remains important to drive sales
Sales of beauty and personal care items to grow in the coming years

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources