The oral care market is expected to experience a significant slowdown in value compound annual growth rate (CAGR) as the shrinking population and declining number of potential consumers begin to impact consumer demand. Additionally, well-established categories like toothpaste and manual toothbrushes have reached maturity, limiting their future growth potential.
Battery toothbrushes are poised to exhibit strong performance in the forecast period due to continued robust consumer demand. Factors such as convenience, advanced features, and improved oral hygiene benefits contribute to the popularity of battery-operated toothbrushes.
Tooth whiteners and dental floss face challenges within oral care and are expected to stagnate in the forecast period. Many consumers who are concerned about maintaining optimal oral health prefer to visit dentists for professional teeth cleaning and whitening services, reducing the demand for retail tooth whiteners.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
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