Over the forecast period, oral care in Finland is anticipated to see modestly positive current value growth, and persistently (slightly) negative volume growth, until the latter turns marginally positive in 2027. Although oral care is considered a crucial aspect of hygiene in the country, it is also a category where consumers experiencing economic hardship may seek savings.
Toothpaste in particular is witnessing fiercer competition, with price-based promotions becoming more common in both standard and therapeutic variants. These promotions may include multi-pack offers or bundle deals featuring toothpaste and mouthwash combinations, for example.
Product areas within oral care are expected to face both volume and current value include manual toothbrushes, battery toothbrushes, and denture care products. The decline in manual and battery toothbrush sales can be attributed to consumers' strong preference for electric power toothbrushes.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
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