Oral care faces a slowdown in retail volume and constant value growth over the forecast period as a direct result of the country’s declining population and therefore a shrinking consumer base. The low birth rate and acceleration in migration to other European countries will contribute to overall population decline.
Rising demand for battery toothbrushes is expected in the forthcoming period helping to develop this category.
Mouth fresheners is expected to lose some ground in the forecast period as sales are cannibalised by other categories within oral care. Improved formulations and ingredients in toothpastes which provide adequate freshness in the oral cavity, will reduce the need for mouth fresheners and dental washes.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
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