Thanks to the stable performance and solid consumer demand for toothpaste, which is the largest oral care category, oral care managed to maintain solid growth in 2021. With an established role in the daily personal care regimens of consumers, oral care has been largely unaffected by the COVID-19 pandemic.
Power and battery toothbrushes are benefiting hugely from innovation and new product launches. Despite their high unit prices, these products are becoming more popular among local consumers due to their convenience and growing awareness of the effectiveness of such products in the context of the general rise in health-consciousness.
A slowly declining population has placed real pressure on the volume performance of oral care in Bosnia and Herzegovina in recent years. Manufacturers have increasingly recognised the likelihood of a plateauing in volume demand and thus turned to value-driven growth through expanded product ranges and efforts to introduce consumers to more options, primarily higher-priced products.
Oral care is set to grow stably in value terms over the forecast period due to stable consumer demand for toothpaste in Bosnia and Herzegovina, which constitutes the vast majority of category sales, as well as stable consumer demand and value growth of mouthwashes/dental rinses, which is set to experience great dynamic in terms of new product development and key launches in the period to 2026.
Innovation and convenience, coupled with an increased brand offering, are set to be the key drivers of growth of battery toothbrush units over the forecast period. The category is still relatively negligible in Bosnia and Herzegovina in comparison with traditional oral care categories and is set to achieve the fastest growth in the period to 2026, building from a low base.
Younger consumers, who are gradually becoming the chief consumers of beauty and personal care products, including oral care, in Bosnia and Herzegovina in general tend to maintain better oral hygiene than consumers in the older age groups. This trend is set to continue going forward, significantly limiting the growth potential of mouth fresheners over the forecast period.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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