According to the Global Oral Health Status report by the WHO, oral diseases affect almost 3.5 billion people globally, with three out of four people affected living in middle-income countries.
Prioritising sustainability and actively driving new sustainable innovations is important for oral care brands. Being sustainable not only aligns with growing environmental concerns, but also resonates with conscious consumers who seek ethical and eco-friendly products.
In the forecast period, while new products such as dental flossers, mouthwashes, and whitening products have gained prominence in oral care in India, toothpaste will remain the most significant category, dominating in value terms. Toothpaste plays a crucial role in maintaining oral hygiene, and its widespread usage and established consumer habits make it a staple in many individuals’ oral care routine.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
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