In early 2021, leading oral care companies such as Colgate-Palmolive and Dabur leveraged ancient Ayurvedic practice through the introduction of oil pulling mouthwash. Kavala-Gandusha therapy, which is recommended in Ayurvedic scriptures, was revived through this new type of mouthwash.
With a second wave of COVID-19 hitting India in 2021, the e-commerce channel continued to be the go-to option for urban consumers who wanted a contactless method of purchase. The shift in purchasing habits is expected to continue in the future.
With the risks of COVID-19, overall health has taken centre stage in everyone’s lives. Oral care players used this as an opportunity to increase the importance attached to oral care products by consumers.
In February 2021, the Indian government introduced the National Oral Health Policy, aimed at improving the overall oral health of the country. The policy provides opportunities for growth primarily in rural areas.
There has been a growing focus on the premiumisation of the toothbrushes category, on the back of providing professional cleaning at home through electric toothbrushes. With limited visits to the dentist due to COVID-19, players are looking to provide dentist-level care to consumers in their own homes.
There has been increase in the variety of toothpastes that are offered, to match ever-changing consumer preferences. Brands such as DentoShine and Mamaearth have created toothpastes in various flavours to exclusively target children.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
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