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Country Report

Oral Care in

Oral Care in India

21 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Natural and herbal products set to dominate in the future

Oral care in India has witnessed the launch of brands containing natural and herbal ingredients, especially within toothpaste. Growing consumer awareness of the adverse effects of fluoride, which is the main ingredient in toothpaste, led many consumers to switch to herbal and natural products.

Consumer awareness set to drive revenues

Oral care in India is still in the growth phase, with the potential for a strong increase. The lack of oral hygiene, especially in second-tier cities and small towns, has encouraged companies to allocate resources to increasing consumer awareness in these areas.

Niche demand for mouthwash and dental floss to continue

Although the penetration of oral care products such as toothpaste and toothbrushes is rising, sales of mouthwashes/dental rinses and dental floss are still low in the country, with consumption mainly in metropolitan cities. Companies such as The Himalaya Drug Co and Colgate-Palmolive India focused on innovative product launches by introducing dental rinses and mouthwashes that target different oral problems, such as surface stains, weak gums and teeth and bad breath.

COMPETITIVE LANDSCAPE

Colgate-Palmolive India continues to lead oral care

Colgate-Palmolive India maintained its strong lead in oral care in value terms in 2017. The higher penetration of Patanjali Ayurved’s Dant Kanti brand and Dabur India’s ayurvedic gel toothpaste led Colgate-Palmolive India to lose value share during the review period.

Patanjali Ayurved overtakes Dabur India in toothpaste

Patanjali Ayurved moved up to take third place in toothpaste in 2017, overtaking Dabur India. Dabur India focused its resources on increasing consumer awareness of its herbal and natural oral care products through robust advertising, campaigns and oral health camps, especially in rural areas.

Launches of value-added products

With purchasing capacity rising and per capita consumption of toothpaste increasing, companies such as Colgate-Palmolive India and Dabur India launched innovative value-added products. These included Colgate Cibaca Vedshakti, Colgate Sensitive Clove and Dabur Red Paste, which tapped into the rising demand for herbal and natural toothpaste.

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Samples

Oral Care Market Sample Report Oral Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in India market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Oral Care in India?
What are the major brands in India?
Which type of toothpaste is most popular?
How are sales of manual versus power toothbrushes faring?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Oral Care in India - Category analysis

HEADLINES

PROSPECTS

Natural and herbal products set to dominate in the future

Consumer awareness set to drive revenues

Niche demand for mouthwash and dental floss to continue

COMPETITIVE LANDSCAPE

Colgate-Palmolive India continues to lead oral care

Patanjali Ayurved overtakes Dabur India in toothpaste

Launches of value-added products

CATEGORY DATA

Table 1 Sales of Oral Care by Category: Value 2012-2017
Table 2 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 3 Sales of Toothbrushes by Category: Value 2012-2017
Table 4 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 6 NBO Company Shares of Oral Care: % Value 2013-2017
Table 7 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
Table 9 LBN Brand Shares of Toothpaste: % Value 2014-2017
Table 10 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 12 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022

Beauty and Personal Care in India - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care registers a strong performance in 2017

The impact of the implementation of Goods and Services Tax (GST)

Product innovation and customisation set to increase consumption in the future

Bath and shower and hair care will continue to dominate in value terms

Demand is expected to remain strong over the forecast period

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 19 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 20 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Oral Care in India

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Natural and herbal products set to dominate in the future

Consumer awareness set to drive revenues

Niche demand for mouthwash and dental floss to continue

COMPETITIVE LANDSCAPE

Colgate-Palmolive India continues to lead oral care

Patanjali Ayurved overtakes Dabur India in toothpaste

Launches of value-added products

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Oral Care in India - Category analysis

HEADLINES

PROSPECTS

Natural and herbal products set to dominate in the future

Consumer awareness set to drive revenues

Niche demand for mouthwash and dental floss to continue

COMPETITIVE LANDSCAPE

Colgate-Palmolive India continues to lead oral care

Patanjali Ayurved overtakes Dabur India in toothpaste

Launches of value-added products

CATEGORY DATA

Beauty and Personal Care in India - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care registers a strong performance in 2017

The impact of the implementation of Goods and Services Tax (GST)

Product innovation and customisation set to increase consumption in the future

Bath and shower and hair care will continue to dominate in value terms

Demand is expected to remain strong over the forecast period

MARKET DATA

SOURCES

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