Private label is expected to perform well in oral care in Bulgaria over the forecast period, with growth being driven by strong price-sensitivity in the country due to high inflation and general economic instability. In the early years of the forecast period, consumers will be more reserved and mindful of their spending, and will increasingly look for cheaper alternatives in order to save money where they can.
Battery toothbrushes are expected to witness further decline over the forecast period due to the low product variety available on the market, as well as strong competition from electric toothbrushes. Bulgarians increasingly prefer an electric toothbrush which can be recharged to a toothbrush that requires frequent battery changing.
E-commerce sales of oral care demonstrated strong growth during the pandemic due to restrictions on movement and physical outlets, as well as consumer reluctance to risk visiting stores. Also, internet retailers including eMag have attracted consumers with strong marketing and promotional campaigns, while drugstores like Sopharmacy have attracted consumers with enhanced loyalty programmes for online consumers.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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