Oral care performed well during the COVID-19 pandemic in 2020, with all product areas continuing to enjoy retail value growth in 2020. Given the renewed emphasis on personal cleanliness and hygiene, many Thais regarded these products as an important aid in combatting the virus, with stories circulating that mouthwashes/dental rinses were able to kill germs in the mouth and thus reduce the chances of becoming infected.
Major brands ramped up their marketing activities during the COVID-19 pandemic in 2020 in order to support sales. Many employed brand ambassadors to endorse their products, while marketing events were implemented to communicate product messages, improve brand image and strengthen awareness among the target audience.
Premiumisation was evident in oral care in 2019, with an increase in the number of imported/value-added brands available in the country, including in manual toothbrushes and toothpaste. The Veldent brand of toothpaste by NBD Healthcare was available in five colourful colours/variants, including a blue tube for Chill Fresh, a green tube for Nature Boost, yellow for Extreme Awake, white for Amazing White and a pink tube for Sensitive Care.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Oral Care research and analysis database.
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