Across the forecast period, there is set to be a shift towards more sophisticated and advanced oral care.
Sustainability will be a key trend in product innovation over the coming years. For example, Spotlight Oral Care's Toothpaste tubes are produced from a derivative of sugarcane, a renewable raw material with a low carbon footprint; Colgate-Palmolive also offers recyclable tubes and carton, and 100% natural bamboo toothbrushes.
The shift to electric toothbrushes has invigorated technological advancements in oral care, and for some, beyond functional benefits. The forecast period is set to experience further innovations, potentially leading to an increase in unit prices.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
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