The lockdown and remote working enabled Irish consumers to re-evaluate their hygiene routines and make improvements. Unlike showering, oral hygiene has stood to benefit considerably from this.
Social media has progressively steered today’s consumer to be highly conscious of their appearance. This trend was solidified by remote working regulations, which meant that the Irish population turned to video calls far more than previously.
The shift to electric toothbrushes has invigorated technological advancements in oral care, and for some, beyond functional benefits. Although new product development was significantly stymied in 2021 as a result of the financial impact of the pandemic, the forecast period is set to experience further innovations, potentially leading to an increase in unit prices.
Although the focus on natural and eco-friendly certifications shifted to efficacy and health with the continuation of the pandemic in 2021, sustainable trends are likely to boost demand for electric toothbrushes, manual toothbrushes and toothpaste moving forward. Irish consumers have proven willing to buy solid toothpaste, which they dilute prior to use.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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