The forecast period is expected to see increasing competition between supermarkets, pharmacies and beauty specialists as the main channels of distribution for oral care, with e-commerce also likely to gain further ground. However, competition from these retailers with their own private label lines is also anticipated over the forecast period, as higher costs impact local consumer spending.
With a heightened focus on natural and plant-derived formulations post-pandemic, local consumers are likely to be increasingly attracted to formulations that provide efficacy but without using potentially harmful chemical-focused ingredients. This is evident in the proliferation of alcohol-free claims within mouthwashes/dental rinses and toothpaste brands using botanical ingredients, including Rocc, Grants, Jack N’ Jill, Ecostore, Hello, and Dr Organic.
Over the forecast period, environmental awareness will continue to have a key influence on players’ strategies, both in terms of product innovation and more general corporate activity. As a result, sustainable and environmentally-friendly oral care products are set to gain relevance.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
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