Competitive Landscape
Leading Manufacturers Strengthen Dominance through Health-Led Positioning and Targeted Strategies
The oral care landscape in Latvia in 2025 was highly concentrated, with the top two manufacturers commanding a significant combined share. GlaxoSmithKline plc increased its market share from 43% in 2024 to 47% in 2025, consolidating its leadership position primarily through its brands Sensodyne and Parodontax.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in Latvia?
- Which are the leading brands in Latvia?
- How are products distributed in Latvia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in Latvia - Category analysis
Key Data Insights
Oral Care Summary
Steady Growth Supported by Essential Demand as Value-Driven Purchasing and Functional Benefits Shape the Market
Health-Led Demand Supports Functional Positioning and Long-Term Oral Care Focus
Digital Engagement Supports Informed Purchasing and Condition-Led Product Selection
Steady Growth Forecast to Be Supported by Health-Led Demand as Denture Care Leads and Core Categories Sustain Performance
Health Priorities Expected to Strengthen Demand for Preventative and Clinically Positioned Solutions
Digital Engagement Set to Support Informed Purchasing and Reinforce Omnichannel Execution
Leading Manufacturers Strengthen Dominance through Health-Led Positioning and Targeted Strategies
Supermarkets Strengthen Leadership as Value-Driven Purchasing and Convenience Shape Distribution
Beauty and Personal Care in Latvia - Industry Overview
2025 Developments
Key Data Insights
Steady Growth Supported by Value-Led Purchasing as Skin Care Anchors Demand and Fragrances Drive Performance
Clean Formulations Reshape Expectations as Efficacy and Accessibility Converge
Digital Engagement Strengthens Purchasing as Discovery and Comparison Shape Demand
Steady Growth Forecast to Be Supported by Value-Led Purchasing as Skin Care and Fragrances Drive Expansion
Demand for Gentle and Transparent Formulations Expected to Scale through Practical and Accessible Formats
Digital Engagement Set to Influence Brand Choice as Omnichannel Consistency Strengthens Conversion
Leading Players Retain Share as Value Positioning and Private Label Competition Intensify
Non-Grocery Retailers Lead as Specialist Channels Anchor Distribution and E-Commerce Gains Share
Country Reports Disclaimer
The following categories and subcategories are included:
Oral Care
- Dental Floss
-
- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
-
- Manual Toothbrushes
-
-
- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
-
- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
-
- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!