During the pandemic, Ecuadorians spent much more time at home. This has allowed them to take greater care of their oral health, increasingly brushing their teeth more during the day.
Fewer visits to the dentist have reduced the recommendation of more specialised products in Ecuador. This is the case for products like Curaprox brushes, which are typically recommended by dentists and have seen waning demand during the pandemic.
Major international brands remained prominent in oral care in 2021 with their well-known and trusted brands. Colgate by Colgate-Palmolive, Fortident by Unilever and Listerine by Johnson & Johnson were the three leading brands in the category in the year.
Over the forecast period, growth in oral care is expected to slow as the category is quite mature and lacks dynamism compared with other beauty and personal care products. However, as oral care is considered essential, the category will remain relevant in the period to 2026.
The pandemic has awakened greater concern for the environment and wellness in Ecuador, increasing the demand for products with natural ingredients. This is expected to continue over the forecast period, especially amongst younger consumers.
Products for sensitive teeth such as toothpaste and soft brushes are also expected to continue gaining value share over coming years due to increasing awareness of oral sensitivity. The Sensodyne brand could benefit from this development over the forecast period.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
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