The oral care category faces organic growth over the forecast period driven by developments from leading players. Oral care has seen constant innovation with new launches, such as Colgate Luminous White, specifically marketed for wine and coffee consumers and Colgate Natural Extracts Cúrcuma y Yerbabuena backed by heavy mass media advertising.
The emergence of small oral care brands will continue in the forthcoming period as local manufacturers benefit from lower costs. In the forecast period, these brands will continue to gain retail value share as retailers devote more shelf space to these products.
A growing number of brands will incorporate more sustainable features into their product portfolio in the upcoming years. Colgate has already embraced this trend with claims such as "biodegradable" or "made with recycled materials.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
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