Oral care is expected to experience a positive, if quite moderate, growth performance in retail volume and value (constant 2022 prices) terms over the forecast period, as consumer interest and demand in oral care remains high. New product launches and line extensions are also likely to help to drive interest and retail sales.
Toothbrushes (manual and electric combined) and toothpaste are predicted to account for the lion’s share of retail value sales in oral care over the forecast period. Toothpaste is predicted to record positive, if modest, retail volume and value (constant 2022 prices) CAGRs.
As consumer awareness of the importance of oral care for health and wellness and look and image reasons remains high and rising, products like dental floss and mouthwashes/dental rinses are set to perform well in retail volume and value (constant 2022 prices) growth terms. The ranges of these products were extended during the review period, with further additions anticipated in the forecast period.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
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