Oral care is a core part of the daily personal hygiene routines of most consumers in Austria and as such volume demand for most products remained relatively stable during 2021. The awareness of the importance of oral care continues to increase, along with the variety of oral care products available in stores.
Dental floss was the best performing category in oral care in 2021. This was largely attributable to the growing awareness of the benefits of flossing, and to the growing variety of dental floss and dental flossing products at retailers throughout the country.
Procter & Gamble Austria remains the leading player in oral care in 2021. The company owes its success to its Oral-B brand.
Oral care, being a core part of people’s daily personal hygiene routines, is expected to record stable growth over the forecast period. Dental calculus, gum disease (periodontitis), teeth gaps and sensitive teeth are the main oral issues consumers in Austria aged over 40 years old name.
Electric toothbrushes is likely to remain a key focus over the forecast period after a strong showing during the review period. The range of options within electric toothbrushes is becoming increasingly sophisticated with this helping to drive value growth and to attract a growing base of consumers.
Sustainability is set to remain a key focus area in oral care throughout the forecast period. Manufacturers are already changing the ingredients in their oral care products and packaging to more sustainable alternatives.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
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