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Country Report

Oral Care in

Oral Care in Israel

21 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Oral hygiene prices drop thanks to parallel imports

Toothpaste and mouthwashes/dental rinses are very high-priced in Israel in comparison with other countries; however, towards the end of the review period prices decreased, mostly due to one significant factor: parallel imports. Many oral care products are obtained through parallel importers, allowing retailers to offer them at significantly lower prices than official importers.

Oral health programme for children expands

Awareness of oral care has risen, but as of 2017 this was still relatively low in comparison with other developed countries, resulting in poorer oral health despite the number of dentists per capita being among the highest worldwide. The Ministry of Health has made many efforts to educate the public about correct oral hygiene, and most importantly, it has implemented a programme regarding free oral health care for children.

Oral-B campaign targets children

During 2017, Procter & Gamble Israel MOD ran a campaign for its electric toothbrushes, targeting children aged three. The campaign provided consumers with electric toothbrush kits for children, including an electric toothbrush and a book about correct brushing, for only ILS39.

COMPETITIVE LANDSCAPE

Colgate leads oral care

S Schestowitz led oral care in terms of value sales in 2017, offering its leading brand Colgate as well as Meridol and Elmex, which accounted for smaller shares. Colgate gained share in 2017, especially within toothpaste.

Marketing activities support sales

S Schestowitz also ran special marketing activities during July 2017, including "Oral Health Month", through which it encouraged consumers to implement a healthy oral care routine and offered several products at a discount. With ongoing launches and other marketing activity, the company maintained Colgate's lead within oral care, and it is often consumers' go-to product when choosing toothpaste or toothbrushes.

New products focus on sensitive teeth

Several new products were launched in 2017. As awareness of correct treatment for sensitive teeth rose, several new products were launched and targeted at this consumer group.

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Samples

Oral Care Market Sample Report Oral Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in Israel market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Oral Care in Israel?
What are the major brands in Israel?
Which type of toothpaste is most popular?
How are sales of manual versus power toothbrushes faring?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Oral Care in Israel - Category analysis

HEADLINES

PROSPECTS

Oral hygiene prices drop thanks to parallel imports

Oral health programme for children expands

Oral-B campaign targets children

COMPETITIVE LANDSCAPE

Colgate leads oral care

Marketing activities support sales

New products focus on sensitive teeth

CATEGORY DATA

Table 1 Sales of Oral Care by Category: Value 2012-2017
Table 2 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 3 Sales of Toothbrushes by Category: Value 2012-2017
Table 4 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 6 NBO Company Shares of Oral Care: % Value 2013-2017
Table 7 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
Table 9 LBN Brand Shares of Toothpaste: % Value 2014-2017
Table 10 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 12 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022

Beauty and Personal Care in Israel - Industry Overview

EXECUTIVE SUMMARY

Change in pricing policy suppresses growth

Parallel imports affect several categories

S Schestowitz leads

New launches focus on natural ingredients

Growth to slow during the forecast period

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Oral Care in Israel

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Oral hygiene prices drop thanks to parallel imports

Oral health programme for children expands

Oral-B campaign targets children

COMPETITIVE LANDSCAPE

Colgate leads oral care

Marketing activities support sales

New products focus on sensitive teeth

Samples

Overview

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Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Oral Care in Israel - Category analysis

HEADLINES

PROSPECTS

Oral hygiene prices drop thanks to parallel imports

Oral health programme for children expands

Oral-B campaign targets children

COMPETITIVE LANDSCAPE

Colgate leads oral care

Marketing activities support sales

New products focus on sensitive teeth

CATEGORY DATA

Beauty and Personal Care in Israel - Industry Overview

EXECUTIVE SUMMARY

Change in pricing policy suppresses growth

Parallel imports affect several categories

S Schestowitz leads

New launches focus on natural ingredients

Growth to slow during the forecast period

MARKET DATA

SOURCES

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