Prices are expected to increase in 2023, following the wave of price hikes that occurred in November 2022. Even though not all oral care brands have raised their prices yet, it is anticipated that they will do so once consumers become accustomed to the higher prices.
In Israel, power toothbrushes are considerably more expensive than in other countries, leading many locals to purchase them from overseas. However, with the implementation of new import reform laws, the prices of power toothbrushes may become more affordable through importing.
Premiumisation is expected to be directed towards more health-orientated claims, such as gum health, whiteners, toothpaste in general, and power toothbrushes. Sensodyne and other semi-medical toothpastes are set to gain greater traction and popularity as part of the premiumisation trend and greater awareness of the importance of oral health.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
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