Even though the devaluation of the Egyptian currency affected many categories, oral care grew in 2018 in both volume and value terms. The constant need for toothbrushes and toothpaste boosted sales during 2018, yet value growth was much stronger than volume growth.
The highest percentage of oral care products are sold through pharmacies. Pharmacies sell all types of oral care products in their different varieties.
The trend towards teeth whitening was even more popular in Egypt in 2018. Most of the popular toothpaste brands have marketed their teeth whitening formulas to boost their sales.
In the competitive arena, Oral-B continued to lead value sales of dental floss in 2018. Most other brands had importation problems in 2018.
In toothbrushes, Oral-B ranks first due to its well-established brand name and creative variety in all shapes of toothbrushes for children and adults to suit all purposes. The availability of its toothbrushes in nearly all pharmacies and hypermarkets help boost its sales.
In general, the competition in oral care is concentrated in mouthwashes and toothpaste. Oral-B has the lion’s share in both toothbrushes and dental floss.
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This industry report originates from Passport, our Beauty and Personal Care market research database.