Electric toothbrushes have become extremely expensive for consumers due to the high rate of inflation in the Egyptian market, so only a small proportion of the population will tend to buy these products early in the forecast period. The rest of the population will choose manual toothbrushes instead, as the electronic ones are likely to be considered a luxury product by many consumers.
Consumers prefer to buy a multi-pack of toothbrushes to cut down on spending as much as possible. Instead of buying one higher-end toothbrush, they can find something less expensive and also get a free toothbrush with it.
Whitening toothpaste is tipped to be an area of growth in Egypt - as usage of this product is increasing and a larger number of varieties are becoming available - although most is imported. The Crest brand (from Procter & Gamble Egypt SAE) is a strong player in whitening toothpaste, with products ranging from toothpaste to toothpaste whitening kits.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
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