Executive Summary

Jun 2019
PROSPECTS
Oral care witnesses continuous growth

Even though the devaluation of the Egyptian currency affected many categories, oral care grew in 2018 in both volume and value terms. The constant need for toothbrushes and toothpaste boosted sales during 2018, yet value growth was much stronger than volume growth.

Chemists/pharmacies is the main channel due to offering all varieties of oral care

The highest percentage of oral care products are sold through pharmacies. Pharmacies sell all types of oral care products in their different varieties.

Teeth whitening toothpastes are boosting sales

The trend towards teeth whitening was even more popular in Egypt in 2018. Most of the popular toothpaste brands have marketed their teeth whitening formulas to boost their sales.

COMPETITIVE LANDSCAPE
Oral-B leads dental floss

In the competitive arena, Oral-B continued to lead value sales of dental floss in 2018. Most other brands had importation problems in 2018.

Oral-B continues to dominate toothbrushes while Signal leads toothpaste

In toothbrushes, Oral-B ranks first due to its well-established brand name and creative variety in all shapes of toothbrushes for children and adults to suit all purposes. The availability of its toothbrushes in nearly all pharmacies and hypermarkets help boost its sales.

Competition focuses on mouthwashes and toothpaste

In general, the competition in oral care is concentrated in mouthwashes and toothpaste. Oral-B has the lion’s share in both toothbrushes and dental floss.

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Oral Care in Egypt

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Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in Egypt market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Oral Care in Egypt?
  • What are the major brands in Egypt?
  • Which type of toothpaste is most popular?
  • How are sales of manual versus power toothbrushes faring?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Oral Care in Egypt - Category analysis

HEADLINES

PROSPECTS

Oral care witnesses continuous growth
Chemists/pharmacies is the main channel due to offering all varieties of oral care
Teeth whitening toothpastes are boosting sales

COMPETITIVE LANDSCAPE

Oral-B leads dental floss
Oral-B continues to dominate toothbrushes while Signal leads toothpaste
Competition focuses on mouthwashes and toothpaste

CATEGORY DATA

Table 1 Sales of Oral Care by Category: Value 2013-2018
Table 2 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 3 Sales of Toothbrushes by Category: Value 2013-2018
Table 4 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 6 NBO Company Shares of Oral Care: % Value 2014-2018
Table 7 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2015-2018
Table 9 LBN Brand Shares of Toothpaste: % Value 2015-2018
Table 10 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 12 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023

Beauty and Personal Care in Egypt - Industry Overview

EXECUTIVE SUMMARY

Egypt witnesses stabilisation which positively influences growth in beauty and personal care
General stabilisation seen in the economy and prices
Competition is in mass brands’ favour
Natural product trends are changing the competitive arena
Beauty and personal care is anticipated to grow

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 19 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 20 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources