Prior to the outbreak of COVID-19 sales of oral care products in Saudi Arabia had been in decline. This was partly due to the Kingdom’s Saudisation programme which has seen large numbers of foreigners being forced to leave the market with their jobs being reallocated to Saudis.
Prior to the outbreak of COVID-19 e-commerce accounted for only a minor share in oral care, but since then online sales have increased significantly. With consumers spending more time at home due to the pandemic and some fearful of visiting physical stores due to the risk of contagion, many shopped online for the first time in 2020, and if they had a positive experience, they tended to persist with it.
GlaxoSmithKline Plc’s Sensodyne brand, which is distributed locally by Stafford-Miller Ltd, remains the leading brand of toothpaste in Saudi Arabia, ahead of Colgate-Palmolive Arabia Ltd’s Colgate and Modern Products Co’s (Procter & Gamble) Oral-B. Sensodyne is widely distributed and backed by strong marketing and regular promotions.
Oral care looks set to continue recording steady growth in retail volume terms over the forecast period. This is likely to be fuelled by growing awareness of the importance of a thorough oral care routine, supported by education provided by the government, schools and dentists, as well as marketing from the leading brands.
Innovation and new product development plays a key role in oral care with companies constantly looking for new ways to stand out from the competition. This is unlikely to change over the forecast period with companies being expected to continue launching new product developments and extending their product ranges to address consumer needs.
Grocery retailers and health and beauty specialist retailers remain important to the distribution of oral care in Saudi Arabia and this is unlikely to change over the forecast period. Chemists/pharmacies carry a wide array of products and brands, while there are also trained staff on hand to advise customers about what the best products are to use.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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