Oral care looks set to continue recording steady growth in retail volume terms over the forecast period. This is likely to be fuelled by growing awareness of the importance of a thorough oral care routine, supported by education provided by the government, schools and dentists, as well as marketing from the leading brands.
With regard to toothpaste, consumers are expected to continue opting towards whitening products, with social media platforms such as Instagram putting more pressure on consumers to maintain a perfect smile. Furthermore, more consumers are also expected to look for products which use natural ingredients as part of a wider trend towards natural beauty and personal care.
Grocery retailers and health and beauty specialists will remain important to the distribution of oral care in Saudi Arabia and this is unlikely to change over the forecast period. Pharmacies carry a wide array of products and brands, while there are also trained staff on hand to advise customers about what the best products are to use.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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