The forecast period is expected to see demand for oral care in Romania evolve as the local population becomes more sophisticated and discerning. In particular, it is expected that more natural products that offer consumers the peace of mind that comes with knowing that there oral care products contain few, if any potentially harmful ingredients will become increasingly popular as local consumers become more willing to pay more for products that are marketed as being part of the so-called "green wave" of safer, more natural and ecologically sound products.
Traditionally, toothbrushes and toothpaste have accounted for the vast majority of sales in oral care in Romania. However, the forecast period is expected to see other categories gain ground as the oral care and dental hygiene routines of local consumers become more sophisticated and complex, involving a wider range of oral care products.
Battery toothbrushes is expected to continue losing ground to power toothbrushes over the forecast period as the general trends that were in evidence during the review period are likely to continue building. One of the main factors underpinning this trend is that many consumers are becoming concerned at the frequency with which they must change the batteries in their battery toothbrushes, while some consumers are finding it increasingly difficult to find replacement heads for them, with the cost of a replacement head in some cases being not much lower than the original cost of the unit itself.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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