Oral care was less affected by the pandemic than other beauty and personal care products, as toothpaste in particular is considered an essential product. In 2021, current value growth was up on 2020, though volume growth was only slightly up.
Though manual toothbrushes account for significantly more volume sales than electric toothbrushes, that is over three times more manual units were sold than electric, the latter is gaining a significant foothold and accounted for significantly more value sales. Electric toothbrushes also registered higher current value and volume growth and are expected to continue to do so over the forecast period.
Colgate-Palmolive remained the leading company in oral care in value terms in 2021, thanks to the success of its Colgate brand. It offers an extensive selection of toothbrushes, toothpastes and mouthwashes/dental rinses, and has long been one of the most highly recognised and widely distributed oral care brands in Algeria.
Oral care will register muted but positive constant value over the forecast period, with population growth also supporting volume sales. Rising health- and image-consciousness are likely to be particularly influential in strengthening consumer interest in more sophisticated products offering superior efficacy and added-value benefits.
Oral care is expected will record slower growth than over the review period. This can chiefly be explained by the gradual maturing of some products, such as dental floss, tooth whiteners and electric toothbrushes.
Consumer demand for staple oral care products such as manual toothbrushes and toothpaste is set to continue supporting volume growth in oral care over the forecast period. However, increasing awareness of the wider range of oral care products available will lead more Algerians to begin purchasing more specialised types of products, such as whitening and sensitive toothpastes, electric toothbrushes, and mouthwashes/dental rinses that remove plaque and reduce the risk of gum disease.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Algeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
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