Although oral care maintained current value growth in 2020, it turned to retail volume decline after seeing slow but stable growth throughout the rest of the review period. The COVID-19 crisis led to even tougher economic conditions, which contributed to a slowdown in consumer spending in most beauty and personal care categories, including oral care.
Oral care players encountered difficulties during the COVID-19 crisis which impacted their activities in 2020. Indeed, the refusal to provide authorisations for the movement of staff and goods by some prefectures negatively impacted the production of some oral care companies, which affected both the offer and demand.
Colgate-Palmolive remained the leading company in oral care in value terms in 2020, thanks to the success of its Colgate brand. It offers an extensive selection of toothbrushes, toothpastes and mouthwashes/dental rinses, and has long been one of the most highly recognised and widely distributed oral care brands in Algeria.
Oral care is predicted to have a positive outlook in 2021 and beyond, with retail volume sales set to return to growth and current value growth rates set to rise. The impact of COVID-19 is expected to lessen and the population will continue to rise, whilst there will also be an opportunity for the category to attract more consumers by raising awareness of the importance of dental hygiene and healthy teeth and gums.
However, oral care is expected to record a gradual slowdown in volume growth over the course of the forecast period. This can chiefly be explained by the gradual maturing of some categories which had been growing from a lower volume base during the review period, such as dental floss, tooth whiteners and electric toothbrushes.
Consumer demand for staple oral care products such as manual toothbrushes and toothpaste is set to continue supporting growth in oral care over the forecast period. However, increasing awareness of the wider range of oral care products available will lead many Algerians to begin purchasing more specialised types of products, such as whitening and sensitive toothpastes, electric toothbrushes, and mouthwashes/dental rinses that remove plaque and reduce the risk of gum disease.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Oral Care industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Algeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Oral Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page