Oral care is predicted to have a relatively positive outlook in 2023 and beyond. Indeed, there will be an opportunity in oral hygiene to attract more consumers by raising awareness of the importance of dental hygiene and healthy teeth and gums.
Oral care is expected to record a slowdown in constant value growth over the forecast period, in comparison with the review period. Whilst some categories like toothpastes and manual toothbrushes are maturing, other categories including dental floss, tooth whiteners and electric toothbrushes are still very small.
Consumer demand for staple oral care products such as manual toothbrushes and toothpaste is set to continue supporting growth in oral care over the forecast period. However, increasing awareness of the wider range of oral care products has led many Algerians to begin purchasing more specialised types of toothpastes such as whitening and sensitive items, although demand for these types of toothpaste is set to remain relatively niche.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Algeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
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