Oral care in Indonesia remains a promising category, with oral/dental hygiene considered one of the basic self-care needs. Therefore, overall retail volume and value (constant 2022 prices) sales are projected to grow healthily through the forecast period as all consumers use oral care products to maintain health and wellbeing.
During the review period, a local toothpaste brand, EC-Dent, emerged. EC stands for “Enceng Gondok”, an Indonesian term for water hyacinth, which is used as the main raw ingredient for this new toothpaste.
A South Korean trend is visible globally, including in Indonesia. In addition to entertainment, South Korean style and image gained high attention during the review period.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
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