Our site uses cookies to improve functionality. If you are happy with this select "Accept All". If not, select "Manage Preferences" to learn more about managing your cookie preferences. Follow this link to learn more about our cookie policy and how we use cookies. Or learn more about our privacy policy and how we use and store your data.
Oral Care in South Korea
April 2021
2020 IMPACT
Use of face masks pushes South Korean consumers to keep their breath fresh
The use of face masks in public became an important part of everyday life during the COVID-19 pandemic in 2020, with consumers wearing face masks in outdoor and indoor spaces around the country to reduce the spread of the COVID-19 virus. This meant that consumers were more closely confronted with their own breath odour, which many consumers neglected when they weren’t wearing face masks.
Premiumisation takes root in toothbrushes and toothpastes as consumers upgrade their oral care
As consumers became more rigorous in their oral hygiene practices during the COVID-19 pandemic, a premiumisation trend was noticed in consumption habits in oral care in 2020. This led to a number of important new product launches in 2020 aimed at helping consumers to upgrade their oral hygiene routines in toothbrushes and toothpastes.
Pharmaceutical players gain importance in oral care
Pharmaceutical companies were increasingly penetrating oral care in 2019. Some were launching products to be distributed in all channels – hypermarkets, supermarkets, internet and TV homeshopping – while some focused on pharmacies only, with the aim of achieving professional positioning.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in South Korea report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Oral Care in South Korea?
Which are the leading brands in South Korea?
How are products distributed in South Korea?
To what extent is e-commerce changing the retail environment and consumer demand?
How are sales of mass versus premium beauty products evolving?
Which products are seeing rising demand in the wake of COVID-19?
Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
How is the macroeconomic environment shaping demand?
Where is future growth expected to be most dynamic?
Oral Care in South Korea - Category analysis
KEY DATA FINDINGS
2020 IMPACT
Use of face masks pushes South Korean consumers to keep their breath fresh
Premiumisation takes root in toothbrushes and toothpastes as consumers upgrade their oral care
Pharmaceutical players gain importance in oral care
RECOVERY AND OPPORTUNITIES
Face masks will continue to boost oral care in the short term
Subscription services are on the rise as consumers seek convenience
The zero waste movement looks set to gain traction as consumers seek to offset their impact on the environment
CATEGORY DATA
Table 1 Sales of Oral Care by Category: Value 2015-2020Table 2 Sales of Oral Care by Category: % Value Growth 2015-2020Table 3 Sales of Toothbrushes by Category: Value 2015-2020Table 4 Sales of Toothbrushes by Category: % Value Growth 2015-2020Table 5 Sales of Toothpaste by Type: % Value Breakdown 2016-2020Table 6 NBO Company Shares of Oral Care: % Value 2016-2020Table 7 LBN Brand Shares of Oral Care: % Value 2017-2020Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2017-2020Table 9 LBN Brand Shares of Toothpaste: % Value 2017-2020Table 10 Forecast Sales of Oral Care by Category: Value 2020-2025Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025Table 12 Forecast Sales of Toothbrushes by Category: Value 2020-2025Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025
Beauty and Personal Care in South Korea - Industry Overview
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025
MARKET DATA
Table 14 Sales of Beauty and Personal Care by Category: Value 2015-2020Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020Table 19 Distribution of Beauty and Personal Care by Format: % Value 2015-2020Table 20 Distribution of Beauty and Personal Care by Format and Category: % Value 2020Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
Oral Care
Dental Floss
Denture Cleansers
Denture Fixatives
Mouth Fresheners
Mouthwashes/Dental Rinses
Tooth Whiteners
Manual Toothbrushes
Battery Toothbrush Replacement Heads
Battery Toothbrush Units
Electric Toothbrush Replacement Heads
Electric Toothbrush Units
Toothpaste
Share:
Why buy this report?
Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page