Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Oral Care in

Oral Care in South Korea

Apr 2021

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Use of face masks pushes South Korean consumers to keep their breath fresh

The use of face masks in public became an important part of everyday life during the COVID-19 pandemic in 2020, with consumers wearing face masks in outdoor and indoor spaces around the country to reduce the spread of the COVID-19 virus. This meant that consumers were more closely confronted with their own breath odour, which many consumers neglected when they weren’t wearing face masks.

Premiumisation takes root in toothbrushes and toothpastes as consumers upgrade their oral care

As consumers became more rigorous in their oral hygiene practices during the COVID-19 pandemic, a premiumisation trend was noticed in consumption habits in oral care in 2020. This led to a number of important new product launches in 2020 aimed at helping consumers to upgrade their oral hygiene routines in toothbrushes and toothpastes.

Pharmaceutical players gain importance in oral care

Pharmaceutical companies were increasingly penetrating oral care in 2019. Some were launching products to be distributed in all channels – hypermarkets, supermarkets, internet and TV homeshopping – while some focused on pharmacies only, with the aim of achieving professional positioning.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Oral Care Market Sample Report Oral Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Oral Care in South Korea?
What are the major brands in South Korea?
Which type of toothpaste is most popular?
How are sales of manual versus power toothbrushes faring?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Want to find out more about this report?

Request more information

Oral Care in South Korea - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Use of face masks pushes South Korean consumers to keep their breath fresh

Premiumisation takes root in toothbrushes and toothpastes as consumers upgrade their oral care

Pharmaceutical players gain importance in oral care

RECOVERY AND OPPORTUNITIES

Face masks will continue to boost oral care in the short term

Subscription services are on the rise as consumers seek convenience

The zero waste movement looks set to gain traction as consumers seek to offset their impact on the environment

CATEGORY DATA

Table 1 Sales of Oral Care by Category: Value 2015-2020
Table 2 Sales of Oral Care by Category: % Value Growth 2015-2020
Table 3 Sales of Toothbrushes by Category: Value 2015-2020
Table 4 Sales of Toothbrushes by Category: % Value Growth 2015-2020
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
Table 6 NBO Company Shares of Oral Care: % Value 2016-2020
Table 7 LBN Brand Shares of Oral Care: % Value 2017-2020
Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2017-2020
Table 9 LBN Brand Shares of Toothpaste: % Value 2017-2020
Table 10 Forecast Sales of Oral Care by Category: Value 2020-2025
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
Table 12 Forecast Sales of Toothbrushes by Category: Value 2020-2025
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025

Beauty and Personal Care in South Korea - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 19 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 20 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Oral Care in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Use of face masks pushes South Korean consumers to keep their breath fresh

Premiumisation takes root in toothbrushes and toothpastes as consumers upgrade their oral care

Pharmaceutical players gain importance in oral care

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Oral Care in South Korea - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Use of face masks pushes South Korean consumers to keep their breath fresh

Premiumisation takes root in toothbrushes and toothpastes as consumers upgrade their oral care

Pharmaceutical players gain importance in oral care

RECOVERY AND OPPORTUNITIES

Face masks will continue to boost oral care in the short term

Subscription services are on the rise as consumers seek convenience

The zero waste movement looks set to gain traction as consumers seek to offset their impact on the environment

CATEGORY DATA

Beauty and Personal Care in South Korea - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports