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Country Report

Oral Care in

Oral Care in South Korea

Jun 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Odour control and oral health impact oral care in 2018

While the high double-digit growth of the past is no longer the case, growth for mouthwashes/dental rinses remains in a healthy state. Consumer desire for odour control and oral health consciousness are the two main factors behind this.

Professionals start to play important role in oral care

Scaling once a year has been covered by the National Insurance Policy since 2013. However, many consumers are still not aware of this due to lack of promotion.

COMPETITIVE LANDSCAPE

Domestic manufacturers lead oral care and often face conflict with each other

Oral care is past the maturity stage, especially traditional products such as manual toothbrushes and toothpaste. These subcategories are showing only limited development in unique ingredients.

AmorePacific Corp seeks redemption in oral care with new brand Pleasia

After an incident in 2016, when a number of Median toothpaste products manufactured by AmorePacific were detected to contain CMIT/MIT (choloro-methyl-isothiazol-one and methyl-isothiazol-one) which was used in the humidifier sanitiser that caused thousands of deaths, the Median brand saw decline in value share. In North America and Europe, CMIT/MIT is allowed to be used as a toothpaste preservative, but South Korea bans the use of this substance as it may cause lung injury if inhaled.

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Samples

Oral Care Market Sample Report Oral Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Oral Care in South Korea?
What are the major brands in South Korea?
Which type of toothpaste is most popular?
How are sales of manual versus power toothbrushes faring?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Oral Care in South Korea - Category analysis

HEADLINES

PROSPECTS

Odour control and oral health impact oral care in 2018

Professionals start to play important role in oral care

COMPETITIVE LANDSCAPE

Domestic manufacturers lead oral care and often face conflict with each other

AmorePacific Corp seeks redemption in oral care with new brand Pleasia

CATEGORY DATA

Table 1 Sales of Oral Care by Category: Value 2013-2018
Table 2 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 3 Sales of Toothbrushes by Category: Value 2013-2018
Table 4 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 6 NBO Company Shares of Oral Care: % Value 2014-2018
Table 7 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2015-2018
Table 9 LBN Brand Shares of Toothpaste: % Value 2015-2018
Table 10 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 12 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023

Beauty and Personal Care in South Korea - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in South Korea is at a mature stage but sees further growth

Growth seen in selective categories

Two beauty giants pave the way for domestic manufacturers

Retailing structure matters in beauty and personal care

K-Beauty wave expected to continue, supporting further growth momentum

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 19 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 20 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Oral Care in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Odour control and oral health impact oral care in 2018

Professionals start to play important role in oral care

COMPETITIVE LANDSCAPE

Domestic manufacturers lead oral care and often face conflict with each other

AmorePacific Corp seeks redemption in oral care with new brand Pleasia

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Oral Care in South Korea - Category analysis

HEADLINES

PROSPECTS

Odour control and oral health impact oral care in 2018

Professionals start to play important role in oral care

COMPETITIVE LANDSCAPE

Domestic manufacturers lead oral care and often face conflict with each other

AmorePacific Corp seeks redemption in oral care with new brand Pleasia

CATEGORY DATA

Beauty and Personal Care in South Korea - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in South Korea is at a mature stage but sees further growth

Growth seen in selective categories

Two beauty giants pave the way for domestic manufacturers

Retailing structure matters in beauty and personal care

K-Beauty wave expected to continue, supporting further growth momentum

MARKET DATA

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