Oral care in South Korea has become quite mature and stagnant, with little volume growth expected in the forecast period, although value sales are set to rise. To break through the maturity in the category and create new demand from next-generation customers, brands are expected to proceed with more gen Z-targeted marketing.
Brands are expected to leverage personalisation as a way to win the competition and to break through in the mature oral care category. Also, subscription is expected to be leveraged as an added service for personalised oral care products, so brands can lock consumers into their products.
Sales of oral care products via e-commerce increased strongly during the review period, and are expected to grow even further over the forecast period. Personal care giants such as LG Household & Health Care and AmorePacific are improving their e-commerce coverage as a long-term plan in order to overcome the fall of the offline channel, as well as combat the growing number of indie brands available online.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
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