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Country Report

Oral Care in

Oral Care in South Korea

21 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Demographic changes are set to boost oral care

During the forecast period, South Korea will become one of the most aged countries in Asia, and this demographic change will work in favour of oral care. Oral care products are expected to be developed by players to target the ageing population.

Oral care products for specific needs

Oral care in South Korea is a simple category compared with in developed countries. General purpose products are used to cover a wide range of consumers, despite differences in each individual’s oral condition.

Mouthwashes/dental rinses shows healthy growth

Mouthwashes/dental rinses continued to see stable current value growth in 2017. The penetration of such products is growing, as the leading brands are taking responsibility for advising consumers about the importance of using mouthwashes/dental rinses through frequent promotion and television advertising.

COMPETITIVE LANDSCAPE

Domestic brands dominate

Domestic brands dominate oral care, but AmorePacific went through a particularly rough patch in 2016 and 2017. Some of the company’s toothpaste products had CMIT/MIT detected in September 2016.

Brand and product diversity are required for expansion

Mass products led oral care over the review period in South Korea. Consumers did not have the need for, nor took pleasure from using premium oral care products.

Globally renowned brands have difficulties in the domestic market

Domestic brands dominate oral care, and some international brands are having a hard time penetrating the local market. For instance, one of most popular leading oral care brands globally, Colgate, is not available in the South Korean market.

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Samples

Oral Care Market Sample Report Oral Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Oral Care in South Korea?
What are the major brands in South Korea?
Which type of toothpaste is most popular?
How are sales of manual versus power toothbrushes faring?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Oral Care in South Korea - Category analysis

HEADLINES

PROSPECTS

Demographic changes are set to boost oral care

Oral care products for specific needs

Mouthwashes/dental rinses shows healthy growth

COMPETITIVE LANDSCAPE

Domestic brands dominate

Brand and product diversity are required for expansion

Globally renowned brands have difficulties in the domestic market

CATEGORY DATA

Table 1 Sales of Oral Care by Category: Value 2012-2017
Table 2 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 3 Sales of Toothbrushes by Category: Value 2012-2017
Table 4 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 6 NBO Company Shares of Oral Care: % Value 2013-2017
Table 7 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
Table 9 LBN Brand Shares of Toothpaste: % Value 2014-2017
Table 10 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 12 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022

Beauty and Personal Care in South Korea - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care is strongly affected by external factors in 2017

Political tensions and rising product quality

Domestic manufacturers continue to dominate in 2017

New product development focuses on the domestic market

Beauty and personal care is expected to seek recovery through various efforts

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Oral Care in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Demographic changes are set to boost oral care

Oral care products for specific needs

Mouthwashes/dental rinses shows healthy growth

COMPETITIVE LANDSCAPE

Domestic brands dominate

Brand and product diversity are required for expansion

Globally renowned brands have difficulties in the domestic market

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Oral Care in South Korea - Category analysis

HEADLINES

PROSPECTS

Demographic changes are set to boost oral care

Oral care products for specific needs

Mouthwashes/dental rinses shows healthy growth

COMPETITIVE LANDSCAPE

Domestic brands dominate

Brand and product diversity are required for expansion

Globally renowned brands have difficulties in the domestic market

CATEGORY DATA

Beauty and Personal Care in South Korea - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care is strongly affected by external factors in 2017

Political tensions and rising product quality

Domestic manufacturers continue to dominate in 2017

New product development focuses on the domestic market

Beauty and personal care is expected to seek recovery through various efforts

MARKET DATA

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