It seems that the trend of "skinification" knows no bounds. As in sun care, hair care and colour cosmetics, the influence of the skinification trend is also beginning to be seen in oral care.
Despite an economy weakened by price inflation and unemployment, brands have still managed to fully cover the lower and mid-price segments. Products range from cheaper options such as Crest Complete and Colgate Triple Action Xtra to mid-priced alternatives such as Oral-B 3D White Perfection and Natural Essence Bicarbonate Sodium & Carbon.
The ability to constantly innovate and its essential nature will ensure that toothpaste remains the leading category and a key driver of growth in oral care. New blocking formulas, exotic flavours, specialised care and more tactile textures are just some of the ways brands could look to bring new and better product lines to the market.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
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