Oral care players have faced an increasingly price competitive landscape in recent years due to the COVID-19 pandemic and rising global inflation, which has raised the price of imported brands. With a large number of brands being imported into Bolivia, international price increases have impacted oral care retail prices.
Sustainable developments in oral care have remained relatively underdeveloped in Bolivia as oral care players concentrate efforts on price and promotional activities at point of sale, in order to deliver value to customers. The focus on sustainability is most visible in toothbrushes with the introduction of bamboo as the main sustainable component.
International companies will continue to dominate oral care in Bolivia in the forecast period thanks to offering wide portfolios of products that reach consumers across all socioeconomic groups. The majority of oral care brands in Bolivia are considered mid-priced products.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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