Toothpaste achieved a slight increase in sales in 2021. The main reason for the low growth was the increase of smuggling of products from Argentina.
Mouthwashes/dental rinses continued to achieve increasing sales during 2021 in Bolivia. Several campaigns from the government have raised consumer awareness of good mouth hygiene to prevent COVID-19 infection, and in the first year of the pandemic companies promoted such products claiming they could prevent contagion with the COVID-19 virus.
In 2020, sales of toothbrushes declined. The economic repercussions of the pandemic resulted in many consumers replacing their toothbrushes less frequently in the year in a bid to save some money.
No significant growth is expected for toothpaste in Bolivia in the forecast period. As a result, it is expected that toothpaste players will concentrate their efforts into promoting sales of less basic products, for instance toothpaste with whitening properties or for sensitive teeth.
International companies will continue to dominate oral care in Bolivia in the forecast period thanks to offering wide portfolios of products that reach consumers across all socioeconomic groups. The majority of oral care brands in Bolivia are considered mid-priced products.
Oral care is expected to remain at a relatively stable level of value and volume sales in the forecast period, with toothpaste and toothbrushes continuing to represent the biggest value share. Companies are expected to keep innovating to create consumer awareness and support sales, even amid tightened economic circumstances.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
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