While oral health generally remains important to Bolivian consumers, 2020 has been proving a challenging year due to the COVID-19 pandemic and its impact on the economy. Many consumers have faced declining disposable income levels and have been looking to save money where possible; resulting in many consumers cutting back on their oral care regimes and making only replacement purchases, while also seeking to reduce the frequency of these.
In response to the COVID-19 pandemic, toothbrushes will be one of the most heavily impacted product areas in 2020 overall. The main reason for this is due to the economic repercussions of the pandemic which have resulted in many consumers to replace their toothbrushes less frequently in a bid to save some money.
International companies will continue to dominate oral care in 2020 thanks to offering a wide portfolio of products that reach consumers across all socioeconomic groups. The majority of oral care brands in Bolivia are considered mid-priced products.
Oral care products will rebound from as soon as 2021 in line with the pandemic starting to come to an end. As social restrictions fade, consumers will return to their pre pandemic oral care regimes.
In 2021, current value sales of toothpaste will increase in comparison with that seen in 2020. As consumers return to their pre pandemic routines, such as work and school, demand will increase as oral care routines will return to what they were prior to the pandemic.
Over the forecast period, mouthwashes will continue to perform well. Particularly in the early stages of the forecast period, the risk of COVID-19 infection will boost demand for mouthwashes as consumers aim to prevent contagion of the virus.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Oral Care research and analysis database.
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