Despite sustainability efforts, bamboo toothbrushes are declining in popularity amongst consumers, due to their arduous disposal method. To dispose of a bamboo toothbrush properly, the bristles and the wooden handle have to be recycled separately.
Several brands have been experimenting with differentiating their offerings online and offline. For instance, Colgate offers its Miracle Repair Gum Revival toothpaste as an online-only product.
Listerine Pocketpaks (fresh breath strips) and Darlie Mint (mouth spray) have appeared in the local market, although volume and value sales are still currently low for these products. However, these products are expected to attract a significant audience, as many people are becoming more conscious about their hygiene and grooming habits.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
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