Demand for oral care is set to gradually regain growth momentum over the course of the forecast period, benefiting from the likely return of local consumers from abroad once the war has ended. In addition, general consumer awareness of the need to follow a more complex routine to support their oral health, if they are to avoid major dental expenses, will evolve.
By 2028, the highest sales dynamics are expected to be recorded by oral care products which suffered the most in 2022. These include mouth fresheners, tooth whiteners and power toothbrushes, which were negatively impacted by economising trends at the end of the review period.
The forecast period is likely to see the further expansion of e-commerce as an attractive distribution channel for oral care. This is likely to be at the expense of direct selling and outdoor markets and kiosks.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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