Brand owners see the importance of developing product ecosystems which cater to consumers’ interest in preventative routines that bring multiple benefits to a single product. As consumers seek products that provide superior quality at an affordable price, brand owners have the opportunity to widen the lens of product development.
Although oral care has traditionally been a category for offline purchases, industry players have a great opportunity to leverage e-commerce through digital consumer education. Launched in 2022, Colgate’s “Know Your OQ” exists to inform consumers about their current oral health baseline and provide suggestions on how to improve oral hygiene habits.
Skinification, the crossover of skin care ingredients into additional beauty and personal care categories, continues to push oral care products to be seen as more than a routine purchase. With a heightened focus on natural and plant-derived formulations post-pandemic, consumers are keen on formulations that provide efficacy without harmful ingredients.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
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