Oral care will witness an increase in retail volume and current value sales over the forecast period as consumers invest in their dental health. In Kazakhstan, a healthy smile and well-groomed teeth are increasingly seen as desirable in modern culture, where they reflect the status and success of a person.
Electric toothbrushes will continue to show strong growth over the forecast period, with rising personal disposable income stimulating expenditure to spend more on innovative technology. Cheaper and more affordable offerings will continue to attract lower-income groups towards this category.
In the forecast period, there will be a growing variety of toothpastes on offer catering to sensitive teeth, gum health and products specifically for children, as consumers place a greater emphasis on their oral health at home. Rising demand for such therapeutic toothpastes is part of the premiumisation trend see in oral care.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
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