Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Oral Care in

Oral Care in Serbia

May 2021

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

The decline in oral care in 2020 due to COVID-19 is minimal due to the essential nature of the products

Oral care was slightly negatively affected in 2020 by COVID-19 as many Serbian consumers purchased only the necessary products and only in the necessary quantities, without stockpiling them. Many consumers saw their purchasing power severely affected by the COVID-19 crisis, with many workers’ salaries cut significantly.

Power toothbrushes continue to gain popularity as the pandemic focuses consumers’ minds on health and hygiene issues

In 2020, most oral care categories witnessed value decline as consumers traded down to cheaper mass brands or private label alternatives as a result of constrained spending power. The only part of oral care that saw positive growth in both retail value and volume terms in 2020 was power toothbrushes.

Colgate-Palmolive’s active product development and marketing focus on sustainability and increasing the awareness of the importance of oral hygiene

The leading player Colgate-Palmolive remained quite active in terms of new launches and marketing in Serbia in 2020 despite COVID-19. This kept its brands at the top of consumers’ minds and enabled the company to maintain its leading value share of oral care in the country.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Oral Care Market Sample Report Oral Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in Serbia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Oral Care in Serbia?
What are the major brands in Serbia?
Which type of toothpaste is most popular?
How are sales of manual versus power toothbrushes faring?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Want to find out more about this report?

Request more information

Oral Care in Serbia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

The decline in oral care in 2020 due to COVID-19 is minimal due to the essential nature of the products

Power toothbrushes continue to gain popularity as the pandemic focuses consumers’ minds on health and hygiene issues

Colgate-Palmolive’s active product development and marketing focus on sustainability and increasing the awareness of the importance of oral hygiene

RECOVERY AND OPPORTUNITIES

Swift recovery expected for oral care as consumers are more aware of the importance of oral health following the COVID-19 pandemic

E-commerce set to gain ground in oral care due to retailers improving their logistics and consumers shopping online more

The types of toothpaste consumers buy will shift away from those that are traditional/standard/basic

CATEGORY DATA

Table 1 Sales of Oral Care by Category: Value 2015-2020
Table 2 Sales of Oral Care by Category: % Value Growth 2015-2020
Table 3 Sales of Toothbrushes by Category: Value 2015-2020
Table 4 Sales of Toothbrushes by Category: % Value Growth 2015-2020
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
Table 6 NBO Company Shares of Oral Care: % Value 2016-2020
Table 7 LBN Brand Shares of Oral Care: % Value 2017-2020
Table 8 Forecast Sales of Oral Care by Category: Value 2020-2025
Table 9 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
Table 10 Forecast Sales of Toothbrushes by Category: Value 2020-2025
Table 11 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025

Beauty and Personal Care in Serbia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Oral Care in Serbia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

The decline in oral care in 2020 due to COVID-19 is minimal due to the essential nature of the products

Power toothbrushes continue to gain popularity as the pandemic focuses consumers’ minds on health and hygiene issues

Colgate-Palmolive’s active product development and marketing focus on sustainability and increasing the awareness of the importance of oral hygiene

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Oral Care in Serbia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

The decline in oral care in 2020 due to COVID-19 is minimal due to the essential nature of the products

Power toothbrushes continue to gain popularity as the pandemic focuses consumers’ minds on health and hygiene issues

Colgate-Palmolive’s active product development and marketing focus on sustainability and increasing the awareness of the importance of oral hygiene

RECOVERY AND OPPORTUNITIES

Swift recovery expected for oral care as consumers are more aware of the importance of oral health following the COVID-19 pandemic

E-commerce set to gain ground in oral care due to retailers improving their logistics and consumers shopping online more

The types of toothpaste consumers buy will shift away from those that are traditional/standard/basic

CATEGORY DATA

Beauty and Personal Care in Serbia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports