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Country Report

Oral Care in

Oral Care in Serbia

19 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Power toothbrushes grows strongly

Both battery toothbrushes and electric toothbrushes recorded a double-digit current value growth rate in 2017, and overall power toothbrushes was the fastest-growing category of oral care in the country. This was the case because many more consumers decided it is more convenient and even more efficient to use power toothbrushes instead of manual ones.

Whitening toothpaste becomes more popular

Although traditional/standard/basic toothpaste is the leading format, in 2017 whitening toothpaste gained a lot of value share and strengthened its already strong position. Having white teeth is becoming more and more popular among Serbians of all ages and this is reflected in the growing share of whitening toothpaste.

Manufacturers of manual toothbrushes use innovations to keep the category growing

With strong competition from power toothbrushes, producers of manual toothbrushes are forced to use frequent innovations to prevent manual toothbrushes sales from declining. One such innovation has come from category leader Colgate-Palmolive – Colgate toothbrush with added charcoal, which is supposed to, according to the producer, help keep harmful bacteria away.

COMPETITIVE LANDSCAPE

Private label remains negligible in 2017

Even though there are several private label lines available in Serbian oral care, none of them managed to achieve a significant value share in 2017. Consumers remained loyal to their favourite brands and the main reason can be found in their fear that private label lines will be of a poor quality.

The category becomes more concentrated

The combined value share of the top five manufacturers in Serbian oral care was on a very high level in 2017, and it even increased compared with 2016 and even more so compared with 2012. This means that the category is getting more concentrated and the main reasons for such a development are strong brand loyalty and the relatively limited offering in oral care.

Most producers increase their value sales in 2017, while Oriflame Kozmetika doo declines sharply

During 2017 all manufacturers present in Serbian oral care except Oriflame saw their value sales increase. Oriflame experienced a significant decline in value sales owing to changes in its strategy and its shift towards premium products.

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Samples

Oral Care Market Sample Report Oral Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in Serbia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Oral Care in Serbia?
What are the major brands in Serbia?
Which type of toothpaste is most popular?
How are sales of manual versus power toothbrushes faring?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Oral Care in Serbia - Category analysis

HEADLINES

PROSPECTS

Power toothbrushes grows strongly

Whitening toothpaste becomes more popular

Manufacturers of manual toothbrushes use innovations to keep the category growing

COMPETITIVE LANDSCAPE

Private label remains negligible in 2017

The category becomes more concentrated

Most producers increase their value sales in 2017, while Oriflame Kozmetika doo declines sharply

CATEGORY DATA

Table 1 Sales of Oral Care by Category: Value 2012-2017
Table 2 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 3 Sales of Toothbrushes by Category: Value 2012-2017
Table 4 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 6 NBO Company Shares of Oral Care: % Value 2013-2017
Table 7 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 8 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 9 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 10 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 11 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022

Beauty and Personal Care in Serbia - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in Serbia records healthy growth in 2017

Private label lines become more significant in colour cosmetics

The leading three manufacturers record value share increases in 2017

New formulas and brand extensions mark new product launches in 2017

Stronger growth is expected over the forecast period

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Oral Care in Serbia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Power toothbrushes grows strongly

Whitening toothpaste becomes more popular

Manufacturers of manual toothbrushes use innovations to keep the category growing

COMPETITIVE LANDSCAPE

Private label remains negligible in 2017

The category becomes more concentrated

Most producers increase their value sales in 2017, while Oriflame Kozmetika doo declines sharply

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Oral Care in Serbia - Category analysis

HEADLINES

PROSPECTS

Power toothbrushes grows strongly

Whitening toothpaste becomes more popular

Manufacturers of manual toothbrushes use innovations to keep the category growing

COMPETITIVE LANDSCAPE

Private label remains negligible in 2017

The category becomes more concentrated

Most producers increase their value sales in 2017, while Oriflame Kozmetika doo declines sharply

CATEGORY DATA

Beauty and Personal Care in Serbia - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in Serbia records healthy growth in 2017

Private label lines become more significant in colour cosmetics

The leading three manufacturers record value share increases in 2017

New formulas and brand extensions mark new product launches in 2017

Stronger growth is expected over the forecast period

MARKET DATA

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