Since the pandemic, German consumers have shifted towards more health-conscious consumerism. If before, consumers generally opted for the best-known or cheapest brands of toothpaste, mouthwash or dental floss, greater concern is now being placed on the quality of products – especially toothpaste.
In Germany, sensitive teeth has become one of the oral health problems most reported by patients, due to worn tooth enamel or exposed tooth roots. Moreover, given the increasing older population and significant tooth loss after the age of 50, sensitivity to pain and loss of tooth enamel are particularly important issues.
Although sustainability is still largely an aspirational value with a shy reflection on sales, it is a growing concern amongst German consumers, and oral care is no exception. Sustainable concepts and bamboo as a substitute for plastic will score well with consumers, as the oral care category is not very price sensitive.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
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