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Oral Care in Germany

July 2020
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Oral Care industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Oral Care industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Oral Care in Germany report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Oral Care in Germany?
  • Which are the leading brands in Germany?
  • How are products distributed in Germany?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Oral Care in Germany - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Therapeutical toothpaste products continue to grow
Social media continues influencing consumers’ choices
GlaxoSmithKline leads, Procter & Gamble gains share, private label loses share

2020 AND BEYOND

COVID-19 impact
Affected products within oral care
Recovery and opportunities

CATEGORY DATA

Table 1 Sales of Oral Care by Category: Value 2014-2019 Table 2 Sales of Oral Care by Category: % Value Growth 2014-2019 Table 3 Sales of Toothbrushes by Category: Value 2014-2019 Table 4 Sales of Toothbrushes by Category: % Value Growth 2014-2019 Table 5 Sales of Toothpaste by Type: % Value Breakdown 2015-2019 Table 6 NBO Company Shares of Oral Care: % Value 2015-2019 Table 7 LBN Brand Shares of Oral Care: % Value 2016-2019 Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2016-2019 Table 9 LBN Brand Shares of Toothpaste: % Value 2016-2019 Table 10 Forecast Sales of Oral Care by Category: Value 2019-2024 Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024 Table 12 Forecast Sales of Toothbrushes by Category: Value 2019-2024 Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2019-2024

Beauty and Personal Care in Germany - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care
COVID-19 country impact
Natural and free from in strong demand
Multinationals continue to lead, including “home-grown” players
Stable value growth expected over the forecast period
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2017-2024 Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2014-2019 Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019 Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019 Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019 Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019 Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019 Table 20 Distribution of Beauty and Personal Care by Format: % Value 2014-2019 Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2019 Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024 Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Oral Care research and analysis database.

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