The majority of oral care brands in Tunisia are considered standard products. They compete in terms of advertising, distribution and pricing.
At the end of the review period, the category was populated by a wide range of products in toothpaste and manual toothbrushes. These were all marketed at affordable prices and widely available through all modern and traditional grocery retail outlets, including forecourt retailers.
The Ministry of Health has promoted programmes to encourage people to take care of their teeth and to prevent oral disease. It operates throughout the whole country but is especially prevalent in rural areas.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
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