Oral care products were only affected by home seclusion and consumer lockdown during the first semester of 2021. Many distributors turned to online shopping and home deliveries in order to make it easier for consumers to get supplies and access their products.
Mouth fresheners were previously only available in pharmacies and were used only after receiving a doctor's prescription. Today, this niche market is developing due to increasing awareness of the importance of good oral hygiene and almost all products are now available in supermarkets and hypermarkets.
Unilever Tunisie remained the leading player within oral care in Tunisia in value terms in 2021. The player maintains a wide oral care portfolio, which allows it to target a broad base of consumers.
A positive outlook is expected for oral care in Tunisia over the forecast period as the products will benefit from rising awareness of the importance of oral hygiene and the benefits of healthy teeth, especially given the renewed emphasis on personal hygiene after the lessons of the COVID-19 pandemic. In addition, positive demographic trends will drive growth by ensuring increasing demand for oral care products.
Increased diversity and availability of a wide range of oral care products is set to boost demand over the forecast period, especially in rural areas. The number of new launches is increasing each year, especially in modern outlets such as hypermarkets and supermarkets.
Tunisian brands are currently not present in the oral care market in the country. The main products available are imported from Europe and Middle Eastern countries, such as the famous brand Moussouak.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
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