Oral Care in Tunisia

May 2023
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USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Oral Care industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Oral Care industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Oral Care in Tunisia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Oral Care in Tunisia?
  • Which are the leading brands in Tunisia?
  • How are products distributed in Tunisia?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Oral Care in Tunisia - Category analysis

KEY DATA FINDINGS

Oral care sees limited damage from the pandemic, though volume sales slow in 2022 due to inflation and the economic crisis
Unilever maintains its lead in oral care, however Carrefour launches its first private label in Tunisia, with products imported from France
Domestic players remain absent from the category due to the high production costs involved in manufacturing oral care products
Oral care remains populated by mass brands with the few premium brands available sold via pharmacies and recommended by dentists
Diversified product range continues to drive sales of toothpaste and manual toothbrushes
The government regularly extends its oral hygiene programme to increase oral care awareness around the country but especially in rural areas
Table 1 Sales of Oral Care by Category: Value 2017-2022
Table 2 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 3 Sales of Toothbrushes by Category: Value 2017-2022
Table 4 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 6 NBO Company Shares of Oral Care: % Value 2018-2022
Table 7 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 8 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 9 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 10 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 11 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027

Beauty and Personal Care in Tunisia - Industry Overview

Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
Table 12 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Oral Care

  • Dental Floss
    • Denture Cleansers
    • Denture Fixatives
  • Mouth Fresheners
  • Mouthwashes/Dental Rinses
  • Tooth Whiteners
    • Manual Toothbrushes
        • Battery Toothbrush Replacement Heads
        • Battery Toothbrush Units
        • Electric Toothbrush Replacement Heads
        • Electric Toothbrush Units
  • Toothpaste

Oral Care

This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.

See All of Our Definitions
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  • Track key industry trends, opportunities and threats
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This report originates from Passport, our Oral Care research and analysis database.

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