Oral care posted positive growth in 2021 driven by heightened consumer awareness of hygiene and more limited accessibility of dental offices during the lockdowns in the first months of the year. For example, in the Province of Ontario, dental offices were restricted to 50% of normal capacity under stay-at-home orders in place in the first half of 2021.
Brands continue to innovative electric toothbrushes, adding features and improving performance. For example, Philips launched its Sonicare Prestige 9900 with SenseIQ rechargeable toothbrush.
Procter & Gamble Inc maintained its lead in oral care in value terms in 2021, a category dominated by global consumer goods companies, including competitors Colgate-Palmolive Canada Inc, GlaxoSmithKline Consumer Healthcare Canada Inc and Johnson & Johnson (Canada) Inc, which together accounted for the vast majority of value sales. Procter & Gamble’s Crest brand is a strong competitor in toothpaste, although GlaxoSmithKline leads with its Sensodyne brand.
Consumers are expected to resume pre-pandemic oral care habits as the threat of COVID-19 recedes and dental offices become more accessible. The constant CAGR is predicted to stagnate over the forecast period and most oral care categories are expected to see retail value sales growth slow down, including toothpaste.
Sustainability issues are starting to influence oral care. Sustainability is expected to trend over the forecast period as it is a core social issue, and Canadian brands have developed products to cater to this trend.
Subscription models are beginning to impact the category and are expected to see more growth over the forecast period as consumers gravitate towards convenient purchase options. For example, Canadian electric toothbrush brand Brush Oral Care Inc offers an electric toothbrush and a subscription plan for brush heads via its brush.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Oral Care industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!