Oral hygiene products are anticipated to experience steady growth in Canada due to the increasing need for Canadians to maintain good oral health. This trend is further supported by the convenience of purchasing oral care products through e-commerce and online grocery.
Electric toothbrushes are becoming more popular in Canada due to their oral hygiene benefits and the increasing selection of brands launching new models. For instance, Oral-B has expanded its iO series with the launches of iO4 and iO5 in 2022.
Canada's aging population, particularly those over 65 years old, is expected to drive growth in the oral care industry. This population tends to support categories such as denture care and products designed for sensitive teeth, as the aging process can lead to more sensitivity in teeth.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
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