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Country Report

Oral Care in

Oral Care in Canada

20 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Oral care a mature but steadily growing category

Oral care in Canada remained a highly saturated and mature category in 2017 but nevertheless continued to record steady growth, with sales driven by increasingly sophisticated oral hygiene routines and further product segmentation. Canadian consumers are aware of the importance of maintaining good oral hygiene and are willing to spend on oral care products so as to avoid frequent visits to the dentist, with dental care not included in the public health system.

Manufacturers’ new product developments seek to satisfy specific needs

While multipurpose oral care products continue to be popular among consumers, manufacturers have also been focusing on addressing specific consumer needs, for example tooth sensitivity, tooth whitening and the strengthening of tooth enamel. Around 30% of Canadians have dentin hypersensitivity, although many of them do not seek professional treatment.

Premiumisation trend drives up unit prices in oral care

With rising disposable incomes and an increasing focus on appearance, Canadian consumers are showing more interest in premium oral care products. Demand for both convenience and efficacy is leading to a shift towards more sophisticated products, such as professional dental cleaning kits and tooth whitening kits for those who prefer home treatments.

COMPETITIVE LANDSCAPE

Large consumer goods companies dominate oral care

In 2017, oral care in Canada continued to be dominated by large global consumer goods companies, including Procter & Gamble, Colgate-Palmolive, Johnson & Johnson and GlaxoSmithKline, which together accounted for the vast majority of the category’s value sales. These four players benefit from strong brand names and the financial resources to invest in both new product development and marketing and promotional campaigns.

Manufacturers move towards premium options

Despite being a mature category, oral care is benefiting from ongoing new product development and innovation in terms of ingredients and formats. Brand owners are competing with each other through differentiating their products and providing more targeted solutions.

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Oral Care Market Sample Report Oral Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in Canada market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Oral Care in Canada?
What are the major brands in Canada?
Which type of toothpaste is most popular?
How are sales of manual versus power toothbrushes faring?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Oral Care in Canada - Category analysis

HEADLINES

PROSPECTS

Oral care a mature but steadily growing category

Manufacturers’ new product developments seek to satisfy specific needs

Premiumisation trend drives up unit prices in oral care

COMPETITIVE LANDSCAPE

Large consumer goods companies dominate oral care

Manufacturers move towards premium options

CATEGORY DATA

Table 1 Sales of Oral Care by Category: Value 2012-2017
Table 2 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 3 Sales of Toothbrushes by Category: Value 2012-2017
Table 4 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 6 NBO Company Shares of Oral Care: % Value 2013-2017
Table 7 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
Table 9 LBN Brand Shares of Toothpaste: % Value 2014-2017
Table 10 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 12 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022

Beauty and Personal Care in Canada - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care registers a stronger performance in 2017

Niche brands attract mainstream attention

Acquisitions redefine the competitive landscape

New product launches in colour cosmetics highlight influencer marketing

Beauty and personal care expected to record steady growth over the forecast period

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Oral Care in Canada

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Oral care a mature but steadily growing category

Manufacturers’ new product developments seek to satisfy specific needs

Premiumisation trend drives up unit prices in oral care

COMPETITIVE LANDSCAPE

Large consumer goods companies dominate oral care

Manufacturers move towards premium options

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Oral Care in Canada - Category analysis

HEADLINES

PROSPECTS

Oral care a mature but steadily growing category

Manufacturers’ new product developments seek to satisfy specific needs

Premiumisation trend drives up unit prices in oral care

COMPETITIVE LANDSCAPE

Large consumer goods companies dominate oral care

Manufacturers move towards premium options

CATEGORY DATA

Beauty and Personal Care in Canada - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care registers a stronger performance in 2017

Niche brands attract mainstream attention

Acquisitions redefine the competitive landscape

New product launches in colour cosmetics highlight influencer marketing

Beauty and personal care expected to record steady growth over the forecast period

MARKET DATA

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