Oral care is expected to demonstrate modest volume and value growth in the forecast period due to maturity and population decline. Raised awareness about the importance of oral hygiene will likely stimulate interest in a wider range of oral care products, and more comprehensive cleaning routines with electric toothbrushes and replacement heads expected to drive growth across the entire product area.
The main trends in toothpaste over the forecast period are expected to be the use of natural ingredients, which has already been seen towards the end of the review period. In light of the COVID-19 pandemic, the health and wellness trend has gathered pace, meaning more consumers are expected to become more aware of the contents of the beauty and personal care products they use.
Over the forecast period, e-commerce is expected to continue playing an important role within oral care. Throughout the pandemic, e-commerce absorbed a significant chunk of sales from traditional retailers and this trend is set to continue in the years to come, even as store-based retailers regain prominence.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
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