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Country Report

Oral Care in

Oral Care in Switzerland

20 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Positive growth expected

Although oral care is mature in Switzerland, it nevertheless focuses on innovation and premiumisation, which continues to support value growth and the category is expected to remain dynamic as a result of the ongoing trend towards premiumisation as consumers upgrade their oral care products. Mouthwashes/dental rinses, electric toothbrush units and mouth fresheners are expected to support growth.

Multifunctional products sustain growth

Oral care is mature in Switzerland and as a result growth in 2017 was not the result of increased penetration but rather came through consumers looking for innovations and trading up to better, premium priced products. In addition, with professional dental care extremely expensive in Switzerland, consumers are keen to improve their dental regimes to limit any potential dental problems.

Value perception and innovation drive growth

Mouthwashes/dental rinses will likely remain the best performer over the forecast period. Given the high cost of dental care, these products will be regarded as an additional prevention measure at considerably less cost than a visit to a dentist.

COMPETITIVE LANDSCAPE

Colgate-Palmolive leads

Colgate-Palmolive led oral care in 2017 due to its global presence, brand loyalty and its close working relationship with the dental care profession. Its lead will likely continue to be underpinned by its success with the Colgate brand, which is used primarily for toothpaste.

New launches maintain momentum

In 2017, Johnson and Johnson launched Listerine Advanced White in Switzerland, a multi-action mouthwash which uses non-abrasive technology to whiten teeth in two weeks. On the brand website, the manufacturer seeks to educate consumers about the importance of a daily oral care routine.

Private label and organic important themes in oral care

Despite the competition from more innovative branded manufacturers, private label grew in 2017. The competitive prices offered by private label increased its appeal during the review period as consumers looked to make savings on their bills without compromising on quality.

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Samples

Oral Care Market Sample Report Oral Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Oral Care in Switzerland?
What are the major brands in Switzerland?
Which type of toothpaste is most popular?
How are sales of manual versus power toothbrushes faring?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Oral Care in Switzerland - Category analysis

HEADLINES

PROSPECTS

Positive growth expected

Multifunctional products sustain growth

Value perception and innovation drive growth

COMPETITIVE LANDSCAPE

Colgate-Palmolive leads

New launches maintain momentum

Private label and organic important themes in oral care

CATEGORY DATA

Table 1 Sales of Oral Care by Category: Value 2012-2017
Table 2 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 3 Sales of Toothbrushes by Category: Value 2012-2017
Table 4 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 6 NBO Company Shares of Oral Care: % Value 2013-2017
Table 7 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
Table 9 LBN Brand Shares of Toothpaste: % Value 2014-2017
Table 10 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 12 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022

Beauty and Personal Care in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Stagnant value sales in a highly competitive environment

A stronger focus on organic or natural cosmetics

L’Oréal Suisse maintains its strong leadership

New product developments focus on individuality and multifunctionality

Positive albeit modest growth over the forecast period

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Oral Care in Switzerland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Positive growth expected

Multifunctional products sustain growth

Value perception and innovation drive growth

COMPETITIVE LANDSCAPE

Colgate-Palmolive leads

New launches maintain momentum

Private label and organic important themes in oral care

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Oral Care in Switzerland - Category analysis

HEADLINES

PROSPECTS

Positive growth expected

Multifunctional products sustain growth

Value perception and innovation drive growth

COMPETITIVE LANDSCAPE

Colgate-Palmolive leads

New launches maintain momentum

Private label and organic important themes in oral care

CATEGORY DATA

Beauty and Personal Care in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Stagnant value sales in a highly competitive environment

A stronger focus on organic or natural cosmetics

L’Oréal Suisse maintains its strong leadership

New product developments focus on individuality and multifunctionality

Positive albeit modest growth over the forecast period

MARKET DATA

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