The forecast period is expected to continue to be characterised by greater awareness of oral hygiene and consumers placing increasing importance on oral care. This trend will be underpinned by the more general rise in consumer health awareness, which was already prominent before the pandemic and received a notable boost from the COVID-19 crisis.
Over the forecast period, oral care is expected to continue to see the rise of natural ingredients, as more Swiss consumers find comfort in products that exclude ingredients which are considered to be harmful by some consumers, such as fluoride. As natural products are still underdeveloped within oral care, manufacturers are projected to increasingly focus on this area and invest in product development to address consumers’ demand for natural and organic oral care products.
Top companies, Colgate-Palmolive, Procter & Gamble and Unilever, are expected to continue to lead oral care in Switzerland during the forecast period. These players will benefit from their large product portfolios, the variety of products they offer with free-from claims, and constant innovation and launches, as well as strong consumer loyalty.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
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