Oral Care in Estonia

June 2022
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Oral Care industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Oral Care industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Oral Care in Estonia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Oral Care in Estonia?
  • Which are the leading brands in Estonia?
  • How are products distributed in Estonia?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Oral Care in Estonia - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Healthy recovery in 2021
Little change in the competitive landscape
Electric toothbrushes gaining value share

PROSPECTS AND OPPORTUNITIES

Muted constant value growth over forecast period
Barriers to entry remain strong
Health and image concerns support volume growth

CATEGORY DATA

Table 1 Sales of Oral Care by Category: Value 2016-2021 Table 2 Sales of Oral Care by Category: % Value Growth 2016-2021 Table 3 Sales of Toothbrushes by Category: Value 2016-2021 Table 4 Sales of Toothbrushes by Category: % Value Growth 2016-2021 Table 5 Sales of Toothpaste by Type: % Value Breakdown 2017-2021 Table 6 NBO Company Shares of Oral Care: % Value 2017-2021 Table 7 LBN Brand Shares of Oral Care: % Value 2018-2021 Table 8 Forecast Sales of Oral Care by Category: Value 2021-2026 Table 9 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026 Table 10 Forecast Sales of Toothbrushes by Category: Value 2021-2026 Table 11 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026

Beauty and Personal Care in Estonia - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2016-2021 Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021 Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021 Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021 Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021 Table 18 Distribution of Beauty and Personal Care by Format: % Value 2016-2021 Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2021 Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026 Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

Oral Care

  • Dental Floss
    • Denture Cleansers
    • Denture Fixatives
  • Mouth Fresheners
  • Mouthwashes/Dental Rinses
  • Tooth Whiteners
    • Manual Toothbrushes
        • Battery Toothbrush Replacement Heads
        • Battery Toothbrush Units
        • Electric Toothbrush Replacement Heads
        • Electric Toothbrush Units
  • Toothpaste

Oral Care

This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Oral Care research and analysis database.

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