Oral care was less affected by the pandemic than other beauty and personal care products, as toothpaste in particular is considered an essential product. In 2021, current value growth was up on 2020, though volume growth was only slightly up.
Colgate-Palmolive and Unilever Group dominate oral care, with their Colgate and Signal brands, respectively. These brands are widely distributed and prominently positioned on store shelves, in addition to being supported by advertising and sponsored dental health campaigns.
Colgate-Palmolive has the largest range and is also regarded as the most innovative. Its latest offering is Colgate Natural Extracts with Lemon Oil and Charcoal.
Manual toothbrushes are expected to register healthy constant value and volume growth over the forecast period. Toothbrushes are increasingly affordable and this is encouraging lower-income consumers that would have traditionally used sticks or salt or charcoal to wash their teeth, to opt for toothbrushes instead.
Consumers will increasingly look for oral care with teeth whitening benefits. This is already a popular product sold be local herbalist and on many street corners street traders sell teeth whitening powder.
Oral care is a product area where consumers feel like they need to trust the brand they are using. Unlike other products such as soap, where consumers are open to trying new brands, consumers are hesitant to try new brands within oral care.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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