Oral care is projected to continue recording healthy growth in value and volume terms over the forecast period. Nonetheless, promotions are expected to remain a key draw for consumers, with bundle pack promotions expected to remain a key sales strategy in then forecast period.
Oral care is seeing an increasingly diverse range of products and ingredients appearing in the market offering various claims. For instance, volcanic minerals, green tea, and charcoal are now among the most popular ingredients used for teeth whitening benefits.
Oral care is also likely to increasingly see the use of ingredients which are popular among Malaysia’s Muslim population. For example, Habbatus Sauda is found in Colgate Habbatus Sauda Olive, Colgate Habbatus Sauda Mint, and Kayu Sugi, while Halagel features Herbal Green ingredients like Neem and Olive Oil, and Aurawhite Toothpaste contains Kayu Sugi (a traditional teeth cleaning stick used by Muslims).
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
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