Oral care is expected to maintain relatively small, but stable, value and volume growth over the forecast period. While oral care is an essential beauty and personal care category, the overall level of oral hygiene in Guatemala remains relatively low and many consumers simply use the basics.
Economy brands are surging with accessible toothbrush and toothpaste offers. This can be seen from Grupo de Tiendas Asociadas (GTA), which has increased the outlet numbers of its Super Del Barrio, Mi Super Fresh, Multi Mayoreo, and Suma stores, and which offers its own brands (Gently and Flou Cardent) in oral care (toothbrushes and toothpaste).
Less popular subcategories, such as mouthwash and dental floss, with low penetration rates, are expected to suffer due to the economic difficulties faced by consumers. Indeed, such subcategories are not seen as essential, as per toothbrushes and toothpaste, thus it is easy for price-sensitive consumers to cut down on or ignore these oral care niches completely.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
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