Oral care saw slower current value growth in 2021 compared to 2020, although current value growth was still modest. During the COVID-19 restrictions consumers became accustomed to skipping daily oral care routines resulting in declining demand overall.
Colgate-Palmolive Co maintained its leading position in 2021 due to the enduring popularity of its flagship brand Colgate, which is globally renowned for its quality and benefits from consistently strong advertising support. Leading retailer Havas has expanded the range of Colgate products in 2021, which includes more expensive premium options.
After a breakthrough year in 2019, mouthwashes/dental rinses maintained solid current value growth rates in 2020 and 2021 as more consumers trial these products. However, mouthwashes/dental rinses are not generally seen as an essential and are too expensive for most.
As consumers experiences a more normal year in 2022 free from pandemic restrictions, oral care is expected to return to growth in retail volume terms. Thereafter, it will evolve in a steady manner over the forecast period.
Mouthwashes/dental rinses will garner a bigger following among more affluent consumers. They have already built a small core following but it remains a niche product, which is of questionable necessity to most Uzbekistanis.
In general, oral care is of a high priority in the country but consumers are very price sensitive, requiring low priced products to cater for their big families. Average consumption of toothpastes and toothbrushes is thus quite high.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Uzbekistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Uzbekistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
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