In response to the COVID-19 pandemic, oral care will see slowed current value growth in 2020 overall. The main reason for this is because consumers have been skipping daily oral care routines during lockdown, resulting in declining demand overall.
After a breakthrough year prior to the COVID-19 pandemic, mouthwashes/dental rinses will be unable to maintain its incredible growth rates in 2020, however it is expected to continue posting only slightly slower growth in comparison to the review period overall. Toothbrushes will benefit from being seen as essential products and therefore avoid detrimental effects of COVID-19 and are expected to display steady growth in value and volume sales.
Colgate-Palmolive Co will maintain its leading position in 2020 due to the enduring popularity of its flagship brand Colgate, which is globally renowned for its quality and benefits from consistently strong advertising support. Procter & Gamble whose combined Oral-B and Blend-a-Med brands will be again the second leading player overall and see distribution brought inhouse in 2020.
With much of the product area considered essential, and self-care and good hygiene being prioritised in the current climate, oral care value sales should remain buoyant overall in the forecast period, despite a dip in sales in 2020. Toothbrushes and toothpaste are considered to be among the most essential oral care product types in Uzbekistan and should benefit from growth in demand for higher quality products that whiten teeth and have other added-value properties, with rising image-consciousness among young urban adults likely to be a key driver of this trend.
Manual toothbrushes will see a strong performance over the forecast period, benefiting from the government seeking to control contraband sales and sales via informal retailing channels. With the supply of low-priced toothbrushes via informal retailing dwindling, many consumers will shift to buying these products via formal retailing channels.
Local oral care companies may see a stronger performance in the forecast period. These players were given forewarning of a change in packaging legislation which will require brands to remove any old stickers and replace them with a new style sticker in Uzbek on products from the end of 2019.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Uzbekistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Uzbekistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Oral Care research and analysis database.
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