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Country Report

Oral Care in

Oral Care in Uzbekistan

19 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Rising knowledge of the importance of good oral hygiene set to support sales growth

Improving consumer awareness of the importance of brushing one’s teeth regularly is set to be the most important factor driving sales growth in oral care over the forecast period. The anticipated recovery of Uzbekistan’s economy and ongoing population growth are also set to contribute to the positive sales dynamics in oral care during the forecast period.

Dental floss, mouthwash/dental rinses and toothpaste set to lead growth

Over the forecast period, the best performance is set to be achieved by dental floss, mouthwashes/dental rinses and toothpaste. These three categories are considered to be among the most essential oral care items, along with manual toothbrushes and this is set to underpin their strong performances during the forecast period.

Mass brands to remain dominant despite rising interest in premium oral care brands

Premium brands face obstacles in their attempts to make their mark in the most popular oral care categories, including toothpaste and manual toothbrushes. This is because of the commodity status of these items, which encourages consumers to prioritise low prices over factors such as high quality and value-added features.

COMPETITIVE LANDSCAPE

Colgate-Palmolive maintains its strong leading position in the category

Colgate-Palmolive was able to maintain its position as the leading player in oral care in 2017. The main reason for the company’s strong position is the popularity of its flagship brand Colgate, which is one of the most advertised names in oral care.

Splat-Kosmetika OOO is the most dynamic player in 2017 after a strong entry in 2016

Russian player Splat-Kosmetika was the most dynamic oral care company in Uzbekistan in 2017 after it introduced its Splat brand into mouthwashes/dental rinses and toothpaste during 2016. In addition to its policy of ensuring economical positioning for all of its products, the company benefits from the wide variety of toothpastes it offers, as well as the increasing demand for mouthwashes/dental rinses throughout the country.

The most successful oral care players are those which advertise on Russian TV

It should be noted that the most common format for oral care advertising campaigns in Uzbekistan is Russian television. Many of the leading global oral brands as well as all of the major Russian brands are advertised on the Russian TV channels which are widely viewed in Uzbekistan.

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Oral Care Market Sample Report Oral Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Uzbekistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in Uzbekistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in Uzbekistan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Oral Care in Uzbekistan?
What are the major brands in Uzbekistan?
Which type of toothpaste is most popular?
How are sales of manual versus power toothbrushes faring?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Oral Care in Uzbekistan - Category analysis

HEADLINES

PROSPECTS

Rising knowledge of the importance of good oral hygiene set to support sales growth

Dental floss, mouthwash/dental rinses and toothpaste set to lead growth

Mass brands to remain dominant despite rising interest in premium oral care brands

COMPETITIVE LANDSCAPE

Colgate-Palmolive maintains its strong leading position in the category

Splat-Kosmetika OOO is the most dynamic player in 2017 after a strong entry in 2016

The most successful oral care players are those which advertise on Russian TV

CATEGORY DATA

Table 1 Sales of Oral Care by Category: Value 2012-2017
Table 2 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 3 Sales of Toothbrushes by Category: Value 2012-2017
Table 4 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 6 NBO Company Shares of Oral Care: % Value 2013-2017
Table 7 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 8 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 9 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 10 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 11 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022

Beauty and Personal Care in Uzbekistan - Industry Overview

EXECUTIVE SUMMARY

Population growth and economic development support beauty and personal care

Consumer price inflation prompts more careful management of household spending

International brands remain the dominant presence

Beauty specialists continues to dominate the distribution of beauty and personal care

Economic recovery set to support positive sales growth over the forecast period

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Oral Care in Uzbekistan

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Executive Summary

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PROSPECTS

Rising knowledge of the importance of good oral hygiene set to support sales growth

Dental floss, mouthwash/dental rinses and toothpaste set to lead growth

Mass brands to remain dominant despite rising interest in premium oral care brands

COMPETITIVE LANDSCAPE

Colgate-Palmolive maintains its strong leading position in the category

Splat-Kosmetika OOO is the most dynamic player in 2017 after a strong entry in 2016

The most successful oral care players are those which advertise on Russian TV

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Oral Care in Uzbekistan - Category analysis

HEADLINES

PROSPECTS

Rising knowledge of the importance of good oral hygiene set to support sales growth

Dental floss, mouthwash/dental rinses and toothpaste set to lead growth

Mass brands to remain dominant despite rising interest in premium oral care brands

COMPETITIVE LANDSCAPE

Colgate-Palmolive maintains its strong leading position in the category

Splat-Kosmetika OOO is the most dynamic player in 2017 after a strong entry in 2016

The most successful oral care players are those which advertise on Russian TV

CATEGORY DATA

Beauty and Personal Care in Uzbekistan - Industry Overview

EXECUTIVE SUMMARY

Population growth and economic development support beauty and personal care

Consumer price inflation prompts more careful management of household spending

International brands remain the dominant presence

Beauty specialists continues to dominate the distribution of beauty and personal care

Economic recovery set to support positive sales growth over the forecast period

MARKET DATA

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