The competition for toothpaste and dental care products is set to become increasingly intense over the forecast period, as more product variants are on the market, especially for sensitive denture and teeth. Toothbrush for children, ultra-soft dental toothbrushes and megapacks are expected to be on trend in the upcoming years.
Sustainable oral care alternatives are expected to increase their share in stores. However, a large portion of Lithuanians are expected to only purchase them if they align with the retail prices of traditional oral care products.
Teeth whiteners weathered the pandemic with positive, albeit minimal, performance in 2020 and 2021 as consumers continued to show interest in maintaining clean, white teeth. Moving into 2022, the area showed higher levels of retail volume growth as consumers socialised more in public.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
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