Competitive Landscape
Unilever Sri Lanka Ltd and Hemas Holdings Plc Strengthen Lead through Strategic Innovation and Distribution
The oral care landscape in Sri Lanka in 2025 remains highly concentrated, with the top two manufacturers commanding a substantial combined retail value share, led by Unilever Sri Lanka Ltd at 64% and Hemas Holdings PLC at 22%. Over the five years leading to 2025, this concentration has slightly increased, with Unilever's share growing from 60% in 2020, while Hemas Holdings also expanded modestly from 20% in 2020.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in Sri Lanka with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Sri Lanka, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in Sri Lanka report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in Sri Lanka?
- Which are the leading brands in Sri Lanka?
- How are products distributed in Sri Lanka?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in Sri Lanka - Category analysis
Key Data Insights
Oral Care Summary
Steady Retail Value Growth Amid Evolving Consumer Demands
Toothpaste Leads Retail Value Supported by Multifunctional Innovation
Brands Embrace Inclusivity and Heritage to Engage Younger Consumers
Consumers Seek Multifunctional Oral Care Solutions for Preventive Health
Toothpaste Maintains Dominance While Toothbrushes See Fast Growth with Innovation
Brands Leverage Natural Ingredients and Youth Appeal to Drive Category Innovation
Unilever Sri Lanka Ltd and Hemas Holdings Plc Strengthen Lead through Strategic Innovation and Distribution
Grocery Retailers Retains Top Position as Specialist Channels Gain Popularity
Beauty and Personal Care in Sri Lanka - Industry Overview
2025 Developments
Key Data Insights
Economic and Consumer Pressures Shape Steady Growth and Cautious Spending
Bath and Shower Leads in Value, with Growing Interest in Tailored and Inclusive Products
Local Brands Lead with Inclusive, Affordable and Multifunctional Innovations
Consumers Prioritise Affordability and Multifunctionality Amid Financial Constraints
Bath and Shower Maintains Leadership While Colour Cosmetics Sees Growth Momentum
Inclusive Innovation and Premium Trust Shape Future Brand Strategies and Growth
Unilever Sri Lanka Ltd and Hemas Holdings Plc Consolidate Leadership Amid Steady Market Concentration
Small Local Grocers Lead Sales While Health and Beauty Specialists Retain Importance
Retail E-Commerce Grows as Consumers Seek Convenience and Variety Online
Country Reports Disclaimer
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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