From its small base within oral care, electric toothbrushes saw the strongest value growth rate in 2021. Electric toothbrush units continued to perform rather well in 2021, driven by a wide variety of sonic toothbrushes across all price ranges.
Home tooth whitening has become very popular in recent years. With consumers placing an ever-increasing focus on personal appearance, products that can provide teeth whitening benefits, such as Johnson & Johnson’s Listerine Advanced White Clean in mouthwashes/dental rinses, are growing in popularity throughout oral care.
Toothpaste tablets have emerged as an alternative to millions of non-recyclable plastic toothpaste tubes produced annually. Lush has been one of the pioneers in the segment for years.
E-commerce is an increasingly important distribution channel for various oral care products. the distribution value share of e-commerce has grown notably since the outbreak of COVID-19.
Technology within oral care is likely to play an increasingly important role and further drive the market for electric toothbrushes. Toothbrushes from Oral-B, Philips Sonicare or Sencor are often supplied with a sanitising station for replacement heads, travel bags and a compact charging platform.
The vast majority of oral care products are disposable, which creates a lot of waste. Consumers will increasingly opt for fully recyclable or natural products that can be further repurposed.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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