Consumer awareness of and interest in oral hygiene has been growing, supported by health and cleanliness trends during the Coronavirus (COVID-19) pandemic, and this trend is highly likely to continue over the forecast period. Retail value sales growth is expected to be driven by a consumer shift to more premium products, such as electric toothbrushes.
Sustainability is likely to have a larger impact on oral care in the forecast period. The vast majority of oral care products are disposable, which creates a lot of waste.
Multinationals like GlaxoSmithKline Slovakia, Unilever Slovensko and Colgate-Palmolive Slovensko are well positioned to remain the leading players in oral care in retail value share terms. These players are all strong in the main category of toothpaste.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
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