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Learn more22 pages, May 2018
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In 2017 Slovak consumers increasingly opted for premium products as oral health was important. Premium toothpaste and toothbrushes gained popularity as consumers sought medicated brands for specific purposes, such as teeth whitening and paradontosis, with repair or protection features.
Battery toothbrushes gained popularity in 2017 thanks to better advertising support and technological innovation. Among adults higher convenience and strengthening purchasing power slowly drove sales upwards.
Dental floss registered current retail value growth in 2017. However, the need to floss teeth was increasingly challenged by claims from dentists and healthcare professionals that using interdental brushes is better for gum health than regular flossing.
The category was highly competitive in 2017, with significant price competition and brand advertising. Manufacturers will continue to spend more on product innovation and marketing support, as distinguishing their key brands from those of competitors will become more important as the number of brands increases.
Brand advertising played a significant role within oral care in 2017. Premium products accounted for the majority of advertisements, such as the television adverts throughout 2017 for the Oral-B battery toothbrush and adverts for Sensodyne in toothpastes.
Product kits will become increasingly common, such as Collage Max White which combined a toothbrush with a teeth whitening pen. Battery toothbrushes is set to benefit from technological innovation and the product is likely to go cross-industry – for example, Oral-B offering the ability to charge a mobile phone through the toothbrush unit.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Slovakia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Oral Care industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Oral Care in Slovakia market research report includes:
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This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.