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Country Report

Oral Care in

Oral Care in Slovakia

22 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumers increasingly demand quality products

In 2017 Slovak consumers increasingly opted for premium products as oral health was important. Premium toothpaste and toothbrushes gained popularity as consumers sought medicated brands for specific purposes, such as teeth whitening and paradontosis, with repair or protection features.

Innovation and increasingly positive perception among consumers benefits battery toothbrushes

Battery toothbrushes gained popularity in 2017 thanks to better advertising support and technological innovation. Among adults higher convenience and strengthening purchasing power slowly drove sales upwards.

Interdental brushes gain popularity

Dental floss registered current retail value growth in 2017. However, the need to floss teeth was increasingly challenged by claims from dentists and healthcare professionals that using interdental brushes is better for gum health than regular flossing.

COMPETITIVE LANDSCAPE

Product recommendations and sophisticated marketing activity may help boost sales

The category was highly competitive in 2017, with significant price competition and brand advertising. Manufacturers will continue to spend more on product innovation and marketing support, as distinguishing their key brands from those of competitors will become more important as the number of brands increases.

Aggressive marketing support and strong price promotions impact the category

Brand advertising played a significant role within oral care in 2017. Premium products accounted for the majority of advertisements, such as the television adverts throughout 2017 for the Oral-B battery toothbrush and adverts for Sensodyne in toothpastes.

Future product innovation to be interesting, useful or provide amusement

Product kits will become increasingly common, such as Collage Max White which combined a toothbrush with a teeth whitening pen. Battery toothbrushes is set to benefit from technological innovation and the product is likely to go cross-industry – for example, Oral-B offering the ability to charge a mobile phone through the toothbrush unit.

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Samples

Oral Care Market Sample Report Oral Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in Slovakia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Oral Care in Slovakia?
What are the major brands in Slovakia?
Which type of toothpaste is most popular?
How are sales of manual versus power toothbrushes faring?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Oral Care in Slovakia - Category analysis

HEADLINES

PROSPECTS

Consumers increasingly demand quality products

Innovation and increasingly positive perception among consumers benefits battery toothbrushes

Interdental brushes gain popularity

COMPETITIVE LANDSCAPE

Product recommendations and sophisticated marketing activity may help boost sales

Aggressive marketing support and strong price promotions impact the category

Future product innovation to be interesting, useful or provide amusement

CATEGORY DATA

Table 1 Sales of Oral Care by Category: Value 2012-2017
Table 2 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 3 Sales of Toothbrushes by Category: Value 2012-2017
Table 4 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 6 NBO Company Shares of Oral Care: % Value 2013-2017
Table 7 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
Table 9 LBN Brand Shares of Toothpaste: % Value 2014-2017
Table 10 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 12 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022

Beauty and Personal Care in Slovakia - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care not yet fully saturated

Sales driven by a number of factors

Competition in 2017 remains intensive

Numerous product innovations launched in 2017

Beauty and personal care expected to stay in positive growth territory

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Oral Care in Slovakia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Consumers increasingly demand quality products

Innovation and increasingly positive perception among consumers benefits battery toothbrushes

Interdental brushes gain popularity

COMPETITIVE LANDSCAPE

Product recommendations and sophisticated marketing activity may help boost sales

Aggressive marketing support and strong price promotions impact the category

Future product innovation to be interesting, useful or provide amusement

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Oral Care in Slovakia - Category analysis

HEADLINES

PROSPECTS

Consumers increasingly demand quality products

Innovation and increasingly positive perception among consumers benefits battery toothbrushes

Interdental brushes gain popularity

COMPETITIVE LANDSCAPE

Product recommendations and sophisticated marketing activity may help boost sales

Aggressive marketing support and strong price promotions impact the category

Future product innovation to be interesting, useful or provide amusement

CATEGORY DATA

Beauty and Personal Care in Slovakia - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care not yet fully saturated

Sales driven by a number of factors

Competition in 2017 remains intensive

Numerous product innovations launched in 2017

Beauty and personal care expected to stay in positive growth territory

MARKET DATA

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