The past few years witnessed the progression of children’s oral care from accounting for a negligible part of sales to a new growth engine for many leading oral care manufacturers, in the context of the segmentation of oral care. Besides, rising awareness of children’s oral health has prompted parents to pay closer attention to their children’s oral health when they are young.
The demand for antiseptic feature was greatly amplified during the pandemic, and is set to remain a top consumer concern in a post-COVID-19 world. Although antiseptic is not amongst the top positionings in oral care in China yet, oral care players are increasingly aware of it as a draw, as today’s consumers are developing a sophisticated understanding of the oral microbiome, bringing growth potential for this positioning.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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