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Country Report

Oral Care in

Oral Care in China

20 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Rising demand for specific oral care effects propels the growth of functional and value-added products

Oral care’s value growth in China in 2017 was underpinned by steady demand, alongside improving living standards and growing consciousness of oral care among local consumers. In addition, the Healthy China Strategy, advocated by the central government, has laid a solid foundation for the healthy development of oral care in China, with continuous consumer education and marketing carried out across the country.

Child-specific oral care is embraced by local parents

Benefited by the two-child policy executed since 2016, child-specific oral care is on the rise in terms of demand, also taking into consideration the fact that children are vulnerable to oral problems such as tooth decay. With the growing middle-class population in China, oral problems among children are receiving mounting attention from parents, leading to strong sales growth of child-specific oral care.

Convenience and demand for deep cleaning fuel power toothbrushes

Power toothbrushes experienced robust value sales growth in 2017, driven by the convenience trend and local consumers’ rising demand for deep cleaning. With the quickened life pace and rising oral care consciousness, power toothbrushes is seeing rising demand amid upgraded consumption, also supported by climbing disposable income.

COMPETITIVE LANDSCAPE

Multinationals dominate oral care while domestic players catch up

Multinationals still dominate oral care in China. The top three players, Procter & Gamble (Guangzhou) Ltd, Colgate (Guangzhou) Co Ltd and Hawley & Hazel Chemical (Zhongshou) Co Ltd, saw a slight drop in their combined value share in 2017, while Yunnan Baiyao Group Co Ltd and Guangzhou Weimeizi Personal Care Co Ltd, the fourth- and fifth-placed players, gained joint value share.

Guangzhou Weimeizi records robust growth

Guangzhou Weimeizi Personal Care Co Ltd enjoyed robust value sales growth in 2017. Its signature brands, Saky and Sakykids, experienced explosive growth in brand awareness and sales in 2017, due to aggressive marketing and frequent new launches.

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Oral Care Market Sample Report Oral Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Oral Care in China?
What are the major brands in China?
Which type of toothpaste is most popular?
How are sales of manual versus power toothbrushes faring?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Oral Care in China - Category analysis

HEADLINES

PROSPECTS

Rising demand for specific oral care effects propels the growth of functional and value-added products

Child-specific oral care is embraced by local parents

Convenience and demand for deep cleaning fuel power toothbrushes

COMPETITIVE LANDSCAPE

Multinationals dominate oral care while domestic players catch up

Guangzhou Weimeizi records robust growth

CATEGORY DATA

Table 1 Sales of Oral Care by Category: Value 2012-2017
Table 2 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 3 Sales of Toothbrushes by Category: Value 2012-2017
Table 4 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 6 NBO Company Shares of Oral Care: % Value 2013-2017
Table 7 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
Table 9 LBN Brand Shares of Toothpaste: % Value 2014-2017
Table 10 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 12 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022

Beauty and Personal Care in China - Industry Overview

EXECUTIVE SUMMARY

Skin care constitutes the majority of sales while colour cosmetics is most dynamic

Advances in new technology promotes beauty and personal care

Multinational players face growing competition from domestic ones

Relaunch of new products with finer ingredients or more functions

Strong forecast growth momentum is expected to be maintained

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Oral Care in China

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Executive Summary

New Report Guarantee

PROSPECTS

Rising demand for specific oral care effects propels the growth of functional and value-added products

Child-specific oral care is embraced by local parents

Convenience and demand for deep cleaning fuel power toothbrushes

COMPETITIVE LANDSCAPE

Multinationals dominate oral care while domestic players catch up

Guangzhou Weimeizi records robust growth

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Oral Care in China - Category analysis

HEADLINES

PROSPECTS

Rising demand for specific oral care effects propels the growth of functional and value-added products

Child-specific oral care is embraced by local parents

Convenience and demand for deep cleaning fuel power toothbrushes

COMPETITIVE LANDSCAPE

Multinationals dominate oral care while domestic players catch up

Guangzhou Weimeizi records robust growth

CATEGORY DATA

Beauty and Personal Care in China - Industry Overview

EXECUTIVE SUMMARY

Skin care constitutes the majority of sales while colour cosmetics is most dynamic

Advances in new technology promotes beauty and personal care

Multinational players face growing competition from domestic ones

Relaunch of new products with finer ingredients or more functions

Strong forecast growth momentum is expected to be maintained

MARKET DATA

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