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Country Report

Oral Care in

Oral Care in China

Apr 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Oral care weathered pandemic, with slight slowdown

As with consumable products and daily necessities, demand for oral care products did not contract much during the COVID-19 pandemic. However, the lockdown in the first quarter of 2020 inevitably hurt sales of subcategories such as toothpaste and toothbrushes that were heavily reliant on the offline channel.

Spike in sales of mouthwashes due to antiseptic function

Mouthwashes were already gaining traction pre-COVID-19 in China with increasing prevalence of fresh breath awareness among consumers. Demand picked up speed during the global health crisis with research revealing that mouthwashes can reduce salivary viral load, tapping into consumers’ antiseptic needs.

Shuffling of power toothbrushes competitive landscape

After several years of rocketing growth, power toothbrushes witnessed a slowdown at the end of 2019 and the emergence of the COVID-19 pandemic at the beginning of 2020 threw the rising subcategory into a downturn. With the first industry standard for power toothbrushes released by China Household Electrical Appliances Association (CHEAA) coming into effect in 2020, specific standards are set for the noise range and cleaning ability, etc.

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Samples

Oral Care Market Sample Report Oral Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Oral Care in China?
What are the major brands in China?
Which type of toothpaste is most popular?
How are sales of manual versus power toothbrushes faring?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Oral Care in China - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Oral care weathered pandemic, with slight slowdown

Spike in sales of mouthwashes due to antiseptic function

Shuffling of power toothbrushes competitive landscape

RECOVERY AND OPPORTUNITIES

Oral care players capitalise on segmentation and premiumisation

Tighter regulations to reshape toothpastes

CATEGORY DATA

Table 1 Sales of Oral Care by Category: Value 2015-2020
Table 2 Sales of Oral Care by Category: % Value Growth 2015-2020
Table 3 Sales of Toothbrushes by Category: Value 2015-2020
Table 4 Sales of Toothbrushes by Category: % Value Growth 2015-2020
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
Table 6 NBO Company Shares of Oral Care: % Value 2016-2020
Table 7 LBN Brand Shares of Oral Care: % Value 2017-2020
Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2017-2020
Table 9 LBN Brand Shares of Toothpaste: % Value 2017-2020
Table 10 Forecast Sales of Oral Care by Category: Value 2020-2025
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
Table 12 Forecast Sales of Toothbrushes by Category: Value 2020-2025
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025

Beauty and Personal Care in China - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Leading players consolidate their leading positions in the market

Digital strategy has become unprecedentedly important for BPC players

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales 2017-2025

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Oral Care in China

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Oral care weathered pandemic, with slight slowdown

Spike in sales of mouthwashes due to antiseptic function

Shuffling of power toothbrushes competitive landscape

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Oral Care in China - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Oral care weathered pandemic, with slight slowdown

Spike in sales of mouthwashes due to antiseptic function

Shuffling of power toothbrushes competitive landscape

RECOVERY AND OPPORTUNITIES

Oral care players capitalise on segmentation and premiumisation

Tighter regulations to reshape toothpastes

CATEGORY DATA

Beauty and Personal Care in China - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Leading players consolidate their leading positions in the market

Digital strategy has become unprecedentedly important for BPC players

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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