The lockdown periods of the pandemic in 2020 also resulted in consumers paying less attention to their oral care routines. Whilst oral care is a necessity, especially as compared to categories such as fragrances or colour cosmetics which are easy to cut back on whilst in home seclusion, the situation also affected oral care.
Sales of oral care in Azerbaijan remain very conservative when it comes to the selection of products, with the majority of consumers simply seeking toothpaste and a toothbrush, leaving niche performance for other sub-categories. This is no wonder – even the basic products still have some scope for development in the more rural areas of Azerbaijan and, furthermore, low overall purchasing power does not indicate opportunities for more sophisticated categories, e.
Oral care is another category which depends on imported products in Azerbaijan. Therefore, it is very vulnerable to global price fluctuations which have occurred due to the economic depression following the pandemic, along with the 2022 Russia-Ukraine war.
Overall, oral care is expected to see healthy growth over the forecast period, albeit not at the double-digit boom growth figures witnessed earlier in the review period. This will essentially be driven by consumers developing improved daily oral care routines and hygiene habits, as we move beyond the time of the pandemic and social lives return to normal levels of intimacy.
Dental services are becoming more expensive in Azerbaijan, thus making consumers to consider more strict oral hygiene routines. Therefore, in addition to traditionally popular manual brushes, electronic devices may develop some space in sales over the forecast period.
With more attention growing to the prevention of tooth problems, via improving a daily total hygiene routine, a higher demand for problem solving products should be anticipated. Of course, the most popular and demanded is expected to be toothpaste for sensitive teeth, usually purchased in pharmacies.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Azerbaijan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
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