Oral care will continue to register very healthy constant value and volume growth over the forecast period. Rising health and image-consciousness are likely to be particularly influential in strengthening consumer interest in more sophisticated products offering superior efficacy and added-value benefits.
Dental floss and mouthwash will register healthy growth over the forecast period, in what are immature products, with further room for growth. In addition, aggressive advertising by brands such as Colgate and Splat will also boost volume sales.
Value sales for power toothbrushes are still low and will continue to be low over the forecast period, though there will be some growth for power toothbrushes in particular. However, this growth will be mainly from higher-income, urban consumers and power toothbrushes will continue to remain a niche rather than mainstream product.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Azerbaijan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
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