While many beauty and personal care categories are under pressure from maturity and unit price erosion, oral care in the Netherlands has managed to maintain fairly strong positive growth and this is set to remain the case throughout the forecast period. While demand is relatively mature, especially in essential categories such as toothpaste and manual toothbrushes, the positive growth being seen in oral care is mostly due to the increased societal attention being paid to healthy lifestyles and this includes taking regular action to prevent the onset of oral health problems.
Electric and battery toothbrushes and their respective replacement units categories are expected to continue registering stable positive sales growth rates throughout the forecast period. This positive growth is set to be seen in both volume and value terms and is likely to apply to all battery and electric toothbrush categories.
As in many beauty and personal care categories in the Netherlands, sales of manual toothbrushes are heavily dependent on promotional discounts. While manual toothbrushes is set to continue registering positive volume throughout the forecast period, the category is coming under pressure from the increasing consumer interest in power toothbrushes.
2018 saw UK-based multinational GlaxoSmithKline well out in front in oral care. Indeed, GlaxoSmithKline’s value share within oral care exceeded those of competitors such as Unilever and Colgate-Palmolive by an order of magnitude.
The Dutch retailing market is known plays host to one of the fastest growing internet retailing scenes in Europe. This also holds true for sales of oral care.
The largest oral care category in terms of value sales is toothpaste and the top five brands in the category are all offered by Unilever, GlaxoSmithKline and Colgate-Palmolive. However, it was Colgate-Palmolive’s Elmex that was the fastest growing brand among this top-5 in 2018, logging the highest value growth rate for the second consecutive year.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Netherlands with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Oral Care industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.
The Oral Care in Netherlands market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.