There is a positive outlook for oral care as retail volume and value sales are expected to record positive growth over the forecast period. This will be driven by Dutch consumers' ongoing knowledge of the importance of good oral hygiene.
Over the early forecast period, the electric toothbrush landscape is expected to have a positive outlook. Consumers will be drawn to their improved performance and added features as more advanced products are developed and released.
The toothpaste category is forecast to see an increase in retail sales value. Due to the cost of living crisis, consumers will still be focused on prices, eager to look for great deals on toothpaste.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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