Executive Summary

Jun 2019
PROSPECTS
Demand for professional gum care is on the rise

Thanks to the ageing population among whom gums naturally recede, awareness of the importance of gum care has risen, with more consumers looking for “professional” and reliable oral care products. Sensodyne benefits from having a professional image and is considered an expert in oral care compared to other large brands such as Colgate and Darlie.

Natural ingredients the newest trend in toothpaste

The introduction of natural ingredients has been observed in many oral care categories, including toothpaste. Initiated by Colgate Naturals, with its Ultimate Fresh Lemon and Charcoal extensions, these products include natural ingredients such as lemon, tea tree oil, or charcoal, with the contents being inspired by Asian ingredients known to help promote healthy teeth and gums.

Toothpaste and manual toothbrushes remain products of necessity

During 2018 toothpaste and manual toothbrushes remained the largest categories in oral care, with this trend set to continue over the forecast period. These categories are also subject to the most investment in new product development and marketing, with the leading players focusing on producing professional-like products and in providing products that are designed to meet specific oral care needs.

COMPETITIVE LANDSCAPE
Hawley & Hazel Chemical maintains its outright lead in oral care

Hawley & Hazel Chemical, a subsidiary of Colgate-Palmolive, holds an outright lead in the category thanks to the popularity of its Colgate and Darlie brands. These brands are present across the entire category including toothpaste, manual toothbrushes and battery toothbrushes.

Private label present in dental floss and benefits from new launch

In oral care, several outlets such as Watsons, RT-Mart and Carrefour are also present with their own private label dental floss sticks or interdental floss. Despite low consumer awareness, they attract some consumers thanks to their lower prices.

Category most heavily populated by international players

International players remained dominant in oral care leaving little scope for local operators in 2018. This is because the former have greater experience in the category and much wider expertise and superior financial resources, enabling them to develop specialised products and engage in mass media advertising campaigns and regular in-store promotions.

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Oral Care in Taiwan

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Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in Taiwan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Oral Care in Taiwan?
  • What are the major brands in Taiwan?
  • Which type of toothpaste is most popular?
  • How are sales of manual versus power toothbrushes faring?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Oral Care in Taiwan - Category analysis

HEADLINES

PROSPECTS

Demand for professional gum care is on the rise
Natural ingredients the newest trend in toothpaste
Toothpaste and manual toothbrushes remain products of necessity

COMPETITIVE LANDSCAPE

Hawley & Hazel Chemical maintains its outright lead in oral care
Private label present in dental floss and benefits from new launch
Category most heavily populated by international players

CATEGORY DATA

Table 1 Sales of Oral Care by Category: Value 2013-2018
Table 2 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 3 Sales of Toothbrushes by Category: Value 2013-2018
Table 4 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 6 NBO Company Shares of Oral Care: % Value 2014-2018
Table 7 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2015-2018
Table 9 LBN Brand Shares of Toothpaste: % Value 2015-2018
Table 10 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 12 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023

Beauty and Personal Care in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Slowdown in value growth due to sluggishness in colour cosmetics
Premiumisation apparent in some beauty and personal care categories
Global multinationals L’Oréal and Procter & Gamble maintain industry lead
Increasing consumer sophistication seen in several new launches
Positive growth is set for forecast period

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources