There is a wide variety of toothpaste options available to consumers in Taiwan, with a number of different functions available. However, one of the best ways of attracting consumers is by offering special flavours and unique ingredients.
With the rising standard of living and increased health awareness, demand for oral care is set to continue to improve in Taiwan. Therefore, as part of more stringent hygiene and oral care routines, more local consumers are increasingly choosing power toothbrushes to ensure superior cleaning results.
A new toothpaste containing Himalayan salt crystals has been launched in Taiwan, which subverts consumers' impressions of traditional toothpaste. This new toothpaste product comes in innovative packaging, and is designed to appeal to younger consumers.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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