Oral care has potential for continued growth in the forecast period, supported by consumers’ need to maintain high personal hygiene standards, including dental hygiene. With rising disposable incomes and increasing knowledge, consumers are expected to pay more attention to a broader range of oral care products.
With more people paying attention to their appearance, especially their smile, partly due to social media, it is not only younger consumers who are likely to prioritise whitening in oral care, but also older consumers. As income levels are expected to grow in the coming years, consumers are expected to have more purchasing power to try innovative offerings in this space, such as whitening kits.
When it comes to basic oral care products such as manual toothbrushes and toothpaste, consumers still have the habit of buying them at convenience stores or small local grocers as needed, or along with their grocery shopping trip at supermarkets or hypermarkets. Therefore, offline channels are expected to retain their importance.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
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