The increasing awareness of the importance of maintaining a strict daily oral hygiene routine among the population of Morocco that spurred sales growth in oral care towards the end of the review period is expected to remain an important driver of sales growth in the category during the forecast period as well. With substantial numbers of consumers becoming more interested in a wider range of more expensive value-added oral care products, the category is expected to continue developing and evolving.
During the forecast period, it is not expected that any major threats will emerge to put pressure on demand for oral care in Morocco. The essential status of toothpaste and manual toothbrushes is set to continue insulating the category from any potential negative influences, with the fact that these products form the core of the daily oral hygiene regimens of the vast majority of local people set to ensure consistent demand throughout the forecast period.
The forecast period is expected to see average unit prices decline across various oral care categories in constant 2022 price terms and this is set to be due mainly to the intense price competition that prevails in the category. Most consumers in Morocco are very careful with their spending and this means that they are focused mainly on the most basic of oral care products.
Mouthwashes/dental rinses is expected to register dynamic sales growth over the forecast period as local consumers become increasingly interested in a wider range of oral care products. New products are constantly being developed and those with advanced formulae, new ingredients and added benefits are proving to be the most popular.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
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